Google Nest Aware Price Hike Sparks Frustration Over Aging Hardware
Google's Nest Aware gets a 20% price hike, but outdated Nest Cam hardware leaves users questioning its value.
Matilda
Google Nest Aware Price Hike Sparks Frustration Over Aging Hardware Is Google Nest Aware Still Worth It After the Latest Price Hike? Google Nest Aware just received a significant price hike, and for many long-time users, it’s raising serious questions about value. With a ~20% increase hitting Nest Aware and Aware Plus subscriptions, customers are left wondering if they’re paying more for less—especially as the Nest Cam hardware continues to show its age. Why did the cost go up, and is it still worth sticking with Google’s home security ecosystem? Let’s unpack whether the Nest Aware subscription still makes sense in 2025, considering how slowly the hardware has evolved and how competitors are stepping up their game. Image : Google Nest Aware Price Hike: What’s Changing and Why It Matters When Google first introduced Nest Aware , the service stood out for its simplicity and competitive pricing. It offered a flat subscription model that didn’t penalize users for adding more cameras—a big win compared to other smart security services. However, starting August …
