GenAI Shopping Assistants Surge for Prime Day 2025

Generative AI is transforming Prime Day shopping in 2025, helping users find deals, compare products, and boost purchase confidence.

Matilda

GenAI Shopping Assistants Surge for Prime Day 2025

How GenAI Shopping Assistants Are Reshaping Prime Day 2025 Generative AI shopping assistants are revolutionizing how consumers shop during major sales events—and Prime Day 2025 is proving to be a turning point. With Amazon’s four-day sales extravaganza underway from July 8 to 11, shoppers are increasingly turning to GenAI tools for product recommendations, price comparisons, and curated shopping lists. According to a new Adobe report, this year’s Prime Day is expected to generate a record-breaking $23.8 billion in U.S. online sales, a 28.4% year-over-year jump. Among the driving forces behind this growth? The soaring popularity of AI-powered shopping assistants. Traffic from GenAI sources is predicted to surge by 3,200% compared to last year, showing that consumers now see real value in letting AI help them shop smarter. Image Credits:Getty Images Why GenAI Shopping Assistants Are Gaining Traction The rise of the genai shopping assistant isn't happening in a vacuum. Consumers are over…

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