Brazil Targets Apple Over App Store and NFC Restrictions

Brazil recommends sanctions on Apple over App Store and NFC rules, citing antitrust concerns and competition law violations.
Matilda
Brazil Targets Apple Over App Store and NFC Restrictions
Apple Faces Brazil Sanctions Over App Store and NFC Restrictions Brazil is taking a firm stance against Apple’s App Store policies and its control over iPhone features like near-field communication (NFC). In July 2025, Brazil’s competition regulator, the Administrative Council for Economic Defense (CADE), recommended sanctions against Apple. The move stems from long-standing concerns over Apple’s strict in-app purchase rules and its refusal to grant third-party access to the iPhone’s NFC chip. These practices, regulators argue, violate Brazilian competition laws and unfairly limit market access for other payment providers and app developers. The focus keyword for this article— Apple App Store sanctions Brazil —captures a pivotal moment in the global scrutiny of Big Tech. Image : Google Brazil’s Regulatory Push Against Apple App Store Sanctions CADE’s technical body, known as SG/CADE, issued a formal recommendation in response to a 2022 complaint lodged by Latin American e-commerce giant Mer…