Boulevard Raises $80M Amid Booming Demand for Self-Care Tech
A surge in aesthetic and wellness treatments—from Botox to GLP-1-based weight loss therapies—is reshaping the self-care industry. As consumers seek more than just haircuts and manicures, tech platforms enabling seamless booking and payment solutions are emerging as essential tools. Among the standout players is Boulevard, which just made headlines as Boulevard raises $80M in Series D funding to fuel its growth. With a valuation now nearing $800 million, the company is riding high on the industry's expansion and shifting consumer behaviors.
Image Credits:Boulevard
Founded in 2016, Boulevard began with a simple mission: eliminate the outdated process of phone booking for salon appointments. What co-founders Matt Danna and Sean Stavropoulos uncovered, however, was deeper resistance within the industry—salons were wary of ceding control over scheduling due to the complexity of stylist availability and service durations. This insight led to the development of a machine learning-powered scheduling system tailored to self-care businesses, allowing for optimized time management and personalized customer experiences.
How Boulevard Raises $80M to Ride the Self-Care Boom
The announcement that Boulevard raises $80M comes at a time when self-care businesses are evolving rapidly. Treatments like wrinkle-smoothing Botox, permanent laser hair removal, and medical-grade weight management through GLP-1 drugs (such as Ozempic and Wegovy) have become mainstream. No longer exclusive to dermatology clinics or luxury spas, these services are now widely offered across self-care outlets in suburban malls and urban centers alike.
This diversification has created logistical complexity for service providers. Boulevard’s platform solves these challenges by providing a smart, all-in-one solution for booking, payments, CRM, and operational management. The company now serves a broad range of businesses, from hair and nail salons to wellness spas and medspas that administer injectable treatments and GLP-1-based therapies. The $80 million raised in this latest round—led by JMI Equity with support from Index Ventures and VMG Partners—will allow Boulevard to accelerate product development, enhance its AI-driven scheduling technology, and scale customer support.
Boulevard’s Evolution: From Salon Appointments to Medspa Management
When Boulevard entered the market, it set itself apart from generic booking apps by honing in on the unique constraints of beauty and wellness services. The platform’s precision scheduling factors in not just service time, but individual customer histories, no-show patterns, and staff availability. As it expanded into spas and medspas, the company upgraded its backend to comply with HIPAA and other healthcare-related regulations—crucial for businesses offering injectables and weight-loss programs.
That foresight is paying off. The self-care sector is undergoing what some call the “healthcare-ification” of beauty, where treatments once considered medical are now mainstream. With Boulevard raises $80M to scale operations, the company is uniquely positioned to become the default platform for self-care service businesses aiming to meet this new consumer demand. Its tools empower business owners to streamline back-office functions while delivering polished, tech-forward customer experiences.
Why Investors Are Betting Big as Boulevard Raises $80M
The market momentum behind platforms like Boulevard is undeniable. According to industry analysts, the global self-care market—encompassing beauty, wellness, and elective medical services—is expected to exceed $1.5 trillion by 2027. With AI and automation playing key roles in service personalization and operational efficiency, investors see Boulevard as a scalable solution tailor-made for this fragmented industry.
What also makes the story of Boulevard raises $80M so compelling is the company’s traction and capital efficiency. Having already achieved significant market penetration without overspending, Boulevard offers a product with clear ROI for its clients. Salons and medspas using Boulevard report increased bookings, fewer no-shows, and better client retention thanks to smart automations and seamless customer experiences. With fresh funding, Boulevard is set to expand both geographically and functionally—potentially adding teleconsultation tools, marketing integrations, and support for high-volume chain operations.
As Boulevard raises $80M to ride the wave of self-care transformation, it’s becoming increasingly evident that the future of wellness is intertwined with smart technology. With the rapid adoption of services like Botox and GLP-1 treatments, the need for industry-specific platforms that can handle compliance, precision scheduling, and streamlined payments is urgent. Boulevard is answering that call, positioning itself not just as a software provider—but as a tech backbone for the next generation of wellness experiences.
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