Apple Eyes MLB’s Sunday Night Baseball to Expand Sports Streaming

Apple bids for MLB’s Sunday Night Baseball rights as it doubles down on live sports streaming via Apple TV+.
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Apple Eyes MLB’s Sunday Night Baseball to Expand Sports Streaming
Apple’s MLB Sunday Night Baseball Bid Signals Big Streaming Ambitions Apple is taking another swing at live sports streaming, and this time it’s aiming for Sunday Night Baseball . The tech giant has officially joined NBC and ESPN in bidding for the exclusive media rights to Major League Baseball’s marquee primetime games from 2026 through 2028. With ESPN exiting its previous $550 million deal early, the opportunity opens the door for Apple to deepen its presence in sports broadcasting. The move raises a key question many fans and analysts are asking: is Apple TV+ becoming the future home for major league sports? Image : Google This bold bid aligns with Apple’s ongoing sports content strategy. Apple TV+ already streams Friday Night Baseball , and acquiring Sunday Night Baseball would position the platform as a key destination for MLB fans. For Apple, it’s not just about baseball—it's about building a comprehensive sports streaming portfolio that competes with traditional broadcasters an…