Ami Colé Shuts Down Despite $3M in Funding: What Happened?

After raising $3M, beauty brand Ami Colé is closing. Here's why the inclusive makeup startup is shutting down in 2025.

Matilda

Ami Colé Shuts Down Despite $3M in Funding: What Happened?

Why Ami Colé Shuts Down Despite Strong Support from Investors and Fans Popular beauty brand Ami Colé is officially shutting down this September, even after raising over $3 million in venture capital and gaining recognition across the industry. Founded by Diarrha N’Diaye-Mbaye, one of the few Black women to secure significant VC backing, the company made waves by creating makeup specifically designed for melanin-rich skin tones. Despite glowing reviews, retail partnerships like Sephora, and celebrity endorsements from Kelly Rowland and Mindy Kaling, Ami Colé couldn’t overcome the harsh realities of today’s consumer market. So why is Ami Colé shutting down even with loyal customers, award wins, and media buzz? Let’s explore the deeper reasons behind the brand’s closure and what it reveals about challenges in the beauty startup world. Image Credits:Astrid Stawiarz / Stringer / Getty Images The Rise of Ami Colé: Filling a Void in Inclusive Beauty When Ami Colé launched in 2021, it quickly fil…

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