AirPods Pro 3 Set to Reinforce Apple’s Lead in Wireless Earbud Market
Apple banks on AirPods Pro 3 to maintain dominance in earbuds despite fierce low-cost competition and slowing TWS growth.
Matilda
AirPods Pro 3 Set to Reinforce Apple’s Lead in Wireless Earbud Market AirPods Pro 3 to Help Apple Stay Ahead in Earbud Market Apple’s AirPods Pro 3 are poised to play a crucial role in preserving the company’s dominance in the wireless earbud market, even as competition from lower-priced alternatives intensifies. According to Counterpoint Research’s 2025 report, Apple is expected to remain the top brand by revenue and user loyalty in the true wireless stereo (TWS) space. However, volume growth is shifting toward budget-friendly models priced below $50, especially in emerging markets. The AirPods Pro 3 will reportedly feature advanced immersive audio and health-tracking features, aiming to appeal to Apple’s existing user base while enhancing the product’s value within the broader Apple ecosystem. This new release comes at a time when the global TWS market is maturing, and users are focusing more on brand ecosystems and audio quality than novelty. Image : Google AirPods Pro 3: A Strategic Move in a Saturated Market Apple’s strategy with the AirPods Pro 3 refl…