Why Microsoft Launched Signal: A Print Magazine for the Digital Age
Discover why Microsoft created Signal, a print magazine designed to cut through digital noise and deliver lasting insights.
Matilda
Why Microsoft Launched Signal: A Print Magazine for the Digital Age
In today’s fast-paced digital world, where endless scrolling and fleeting content dominate, many ask: Why has Microsoft created its own print magazine? The answer lies in a growing demand for trusted, thoughtful information that stands out from the noise of social media and ephemeral posts. Signal, Microsoft’s new quarterly print magazine, aims to capture attention by offering a calm, immersive reading experience focused on the future of technology, especially artificial intelligence. This innovative approach helps Microsoft connect with business leaders and technology enthusiasts who crave deeper insights beyond quick digital snippets. Image : Google Microsoft’s Signal magazine is a deliberate response to information overload in the age of TikTok, X (formerly Twitter), and constant digital distractions. Frank Shaw, Microsoft’s chief communications officer, explains that Signal is designed to “earn trust and hold attention” by providing rich, lasting conten…
