Why Are Left-Leaning Influencers Joining Bluesky Without Abandoning X?
Curious about why many left-leaning social media influencers are flocking to Bluesky yet still maintain their presence on X? This shift has sparked questions around how political influencers navigate emerging platforms and established giants like X (formerly Twitter). According to a recent Pew Research Center analysis, 69% of liberal influencers now have accounts on Bluesky, but the vast majority—87%—continue to post actively on X. This dual presence highlights a strategic use of multiple social networks to maximize reach and engagement in today’s competitive social media landscape.
Bluesky has emerged as a noteworthy platform since the 2024 presidential election, particularly attracting left-leaning voices. Pew’s update, which revisited a group of 500 major influencers each boasting over 100,000 followers, found that 43% of these influencers created Bluesky accounts by early 2025. Interestingly, over half of these accounts were registered after the 2024 election, signaling a reaction to political shifts and evolving user preferences.
The analysis shows a stark political divide: while 69% of left-leaning influencers embraced Bluesky, only 15% of conservative influencers followed suit. This disparity underscores Bluesky’s growing role as a hub for progressive dialogue and content creation, while conservative voices largely remain on established platforms.
Why Influencers Aren’t Leaving X Behind
Despite Bluesky’s growing popularity, X remains the primary social platform for many influencers. Pew found that 82% of influencers maintained active X accounts in early 2025, a minor dip from 85% just months earlier. This indicates that the migration to Bluesky isn’t about abandoning X but rather diversifying online presence.
Influencers continue to post more frequently on X, benefiting from its vast user base and established engagement tools. The coexistence of both platforms reflects a broader trend where social media creators use multiple channels to connect with varied audiences and adapt to changing digital landscapes.
Growing Activity on Bluesky Signals a New Social Media Trend
Bluesky is not only attracting influencers but also increasing their posting activity. From January to March 2025, active posting on Bluesky among influencers jumped from 54% to 66%. This steady rise in engagement suggests Bluesky is evolving from a fringe platform into a viable space for meaningful conversations and content sharing.
As social networks compete for users’ time and attention, Bluesky’s innovative features and community-driven ethos are drawing in influencers seeking fresh ways to engage followers. This trend hints at a potential reshaping of the social media ecosystem, especially among politically active voices.
What This Means for Social Media Marketers and Advertisers
Understanding where influencers post and engage is crucial for marketers targeting politically engaged audiences. The rise of Bluesky offers new advertising opportunities with a highly engaged, left-leaning user base. Combining this with X’s broad reach can optimize campaigns across platforms, boosting visibility and conversion.
Navigating the Future of Political Influence on Social Media
The blended use of Bluesky and X by left-leaning influencers signals a nuanced approach to social media strategy in 2025. Rather than abandoning established platforms, influencers are experimenting with new spaces to broaden their reach and deepen engagement. For users and marketers alike, keeping track of these shifts is essential for understanding where the conversation is headed—and where influence truly matters.
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