Tubi YouTube Creators: Streaming Gets a Boost from Internet Stars
In June 2025, Tubi took a major step toward redefining its streaming library by introducing content from top YouTube creators. With platforms like YouTube accounting for a growing share of TV viewership, this move signals Tubi’s effort to attract younger audiences and compete more directly with giants in the streaming space. The Tubi YouTube creators initiative launched with over 500 episodic videos from six prominent creators, including Mythical Entertainment, Jubilee, and Dan and Riya. This strategic partnership is not just about licensing content—it’s about building a bridge between viral digital creators and mainstream streaming, expanding both visibility and audience engagement.
Why Tubi Is Teaming Up with YouTube Creators
The Tubi YouTube creators program is designed to tap into the loyal fan bases that these influencers have cultivated over years on digital platforms. Among the lineup is Mythical Kitchen’s “Last Meals,” a food-themed interview series hosted by Josh Scherer. Also included are Dan and Riya’s teen comedy “Beverly Valley High,” FunnyMike’s “Mr. Creepy Eyes,” and popular Jubilee series such as “Odd One Out.” These shows are already proven hits on YouTube, and their arrival on Tubi provides a fresh content experience without requiring viewers to switch between platforms.
This move mirrors similar strategies by competitors. For instance, Peacock recently started training TikTok creators to develop original shows. Tubi, by contrast, is importing fully-formed YouTube content that already commands strong engagement. With YouTube making up 12.5% of all TV viewership according to Nielsen, compared to Tubi’s 2.2%, the platform is clearly betting that creator-driven programming will help close the gap.
What Viewers Can Expect from Tubi’s Creator Content
Tubi is making its intentions clear: it wants to be a major destination for youth-friendly, creator-led entertainment. In addition to Mythical and Jubilee, the initial content drop includes Watcher’s unscripted hits like “Ghost Files” and “Puppet History,” as well as Kinigra Deon’s drama-comedy hybrids such as “Vampire Siblings” and “The World Didn’t End When I Was 16.” These shows offer a mix of humor, mystery, relatable characters, and binge-worthy formats—ideal for Gen Z and millennial viewers who crave authentic, personality-driven content.
Unlike traditional networks that develop content from scratch, Tubi’s approach fast-tracks popular digital shows into the streaming mainstream. This means fans can now enjoy their favorite series in one place, without ads (in many cases), on a larger screen, and with added discoverability through Tubi’s interface. The company also confirmed it will continue expanding its creator catalog in the coming weeks, hinting at thousands more videos to come.
Tubi’s Long-Term Strategy: From Stubios to Streamer Spotlight
Tubi’s decision to spotlight YouTube creators isn’t a sudden pivot. It builds on earlier creator-focused initiatives like its Kickstarter partnership and the launch of “Stubios,” a quirky but ambitious program for indie filmmakers to showcase their original works. Through Stubios, Tubi gave emerging filmmakers a path to audience exposure and financial support, signaling a broader vision: empower new voices and differentiate the platform in an industry dominated by franchises and reboots.
Now, by onboarding Tubi YouTube creators, the platform is supercharging that mission. It’s no longer just about indie filmmakers—it’s about digital-native celebrities whose content already resonates with millions. As the platform ramps up this creator-first strategy, Tubi may not only win younger viewers but also set a new standard for how streaming services source and scale content. With media consumption habits shifting fast, and Gen Z increasingly loyal to creators over brands, this is a smart, timely move to stay relevant and future-ready.
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