TikTok Rolls Out AI-Powered Smart Keyword Filters to Limit Unwanted Content
Wondering how to block specific content on TikTok or control what appears on your For You page? TikTok has just introduced AI-powered Smart Keyword Filters, designed to help users limit exposure to unwanted videos more effectively than before. This new feature enhances existing keyword filters by automatically detecting and filtering out not only the exact keywords you choose but also related terms and synonyms, giving you greater control over your feed’s content.
If you want to avoid seeing content about “remodeling,” for example, the AI will also filter similar words like “renovation” and “renovations” — all without manually adding each term. Soon, you’ll even be able to customize which related keywords are included or excluded, tailoring your experience with precision. This update is ideal for TikTok users seeking a more personalized and distraction-free browsing experience.
How Smart Keyword Filters Work and What’s New
TikTok’s Smart Keyword Filters build upon its existing keyword filter tool, which allows users to block specific words from appearing in their feeds. The new AI enhancement adds semantic understanding, so the algorithm filters content with words closely related to your chosen keywords. This reduces the hassle of manually inputting numerous variations or synonyms.
Additionally, TikTok is doubling the number of keywords users can filter, expanding the limit from 100 to 200. This increased capacity means you can block a wider range of topics or trigger words at once. TikTok is also improving the interface, making it easier to add multiple keywords in bulk — a welcome update for heavy users wanting quick, efficient feed customization.
Manage Topics: Another Way to Tailor Your TikTok Experience
Beyond keyword filters, TikTok has globally expanded its Manage Topics feature, which debuted in the U.S. in August 2024. This tool lets you adjust how much content you see related to specific interests like sports, travel, humor, current affairs, dance, and food. Accessible via Settings > Content Preferences > Manage Topics, you can move sliders to increase or decrease the prominence of particular topics on your For You feed.
This dual approach — combining Smart Keyword Filters and Manage Topics — offers unprecedented control over your TikTok browsing, empowering users to curate content that fits their preferences and avoid distractions or unwanted themes.
Why TikTok’s AI Filter Update Matters
The rise of AI-powered content filtering on TikTok marks a significant step toward more personalized social media experiences, enhancing user satisfaction and engagement. By minimizing irrelevant or unwanted videos, TikTok helps users focus on content they truly enjoy, which can increase time spent on the app and improve ad relevance — a win for both users and advertisers.
Moreover, this AI-driven tool aligns with growing demands for better content moderation and user control, especially as TikTok continues to expand globally. Expect these Smart Keyword Filters to become smarter over time as more people use them, benefiting from ongoing AI learning and refinement.
Getting Started: How to Use TikTok’s New Features
To try out Smart Keyword Filters, head to your TikTok settings and find the keyword filter option. Add your keywords, and the AI will automatically include related terms, which you can later customize as the feature evolves. For managing topics, simply navigate to Content Preferences and adjust sliders to shape your For You feed.
TikTok also launched a new educational guide to help users understand these tools and optimize their feed settings, ensuring everyone can make the most of this powerful new content control.
With these updates, TikTok is leading the way in AI-enhanced content personalization — giving you the power to filter what you don’t want and enjoy more of what you love.
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