Snapchat Lens+ Subscription Launches: New AR Perks for $8.99 a Month
Looking to level up your Snapchat experience with more AR features? The new Snapchat Lens+ subscription tier may be just what you need. Priced at $8.99/month, this premium tier is all about unlocking a massive library of exclusive Lenses and immersive AR tools that go beyond what’s available in the standard Snapchat+ offering. Whether you're a creator or a daily Snap chatter, Lens+ brings new ways to play, create, and connect with dynamic visual effects and AI-powered video enhancements.
What’s Included in the Snapchat Lens+ Subscription?
The Snapchat Lens+ subscription includes everything from the original $3.99/month Snapchat+ tier—such as experimental features and early access tools—but adds hundreds of premium Lenses made by both Snapchat and hand-picked creators. You’ll get access to AI-generated video Lenses, a new Bitmoji Game Lens, and more exclusive experiences updated weekly. This isn’t just a cosmetic upgrade—it’s a content-rich expansion designed for those who love to experiment with Snapchat's evolving augmented reality playground.
Will Free Lenses Disappear with Snapchat Lens+?
No need to worry—Snapchat confirmed that existing free Lenses will remain accessible to all users. The Lens+ tier doesn’t take anything away from the free experience; it simply layers on more advanced options for those who want them. Over time, Snap plans to allow select AR creators to monetize their work through exclusive Lenses within this tier. While full revenue-sharing details haven't been disclosed, this move signals a strong commitment to supporting the creator economy within the app.
Why Snapchat Is Betting Big on Paid Subscriptions
Since launching Snapchat+ in 2022, the platform has amassed over 14 million subscribers. In Q1 2025, Snap reported $1.36 billion in revenue—a 14% increase from the previous year—citing its growing subscription base and ad solutions as major contributors. The Snapchat Lens+ subscription aims to build on that momentum by offering something unique and high-value to users invested in augmented reality. There’s also a $14.99/month Platinum Snapchat+ tier that bundles all perks—standard, Lens+, and ad-free browsing—for ultimate access.
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