Sabi Lays Off Staff and Pivots to Traceable Exports After $38M Raise

Sabi Lays Off Staff and Pivots to Traceable Exports After $38M Raise

Sabi Pivots to Traceable Exports After Raising $38M in Funding Securing $38 million in Series B funding was a defining moment for African B2B e-commerce platform Sabi. However, the company is now taking a bold new direction. After laying off approximately 20% of its workforce—about 50 employees—Sabi pivots to traceable exports, aiming to meet global demand for ethically sourced commodities. The decision marks a strategic shift from a retail-focused model to an export-driven business, prioritizing transparency, traceability, and ESG compliance in commodity trade. As international buyers tighten standards, Sabi’s new focus may set the tone for Africa’s next wave of digitally enabled commerce. From Informal Retail to Ethical Export: Why Sabi Is Shifting Gears Sabi started in Lagos during the height of the COVID-19 pandemic, offering a digital infrastructure to informal retailers looking to streamline inventory and sales. Over time, it evolved into a fast-moving consumer goods (FMCG) marketp…