Perplexity AI Monthly Searches Soar: What’s Driving the Growth?
How many people use Perplexity AI? According to CEO Aravind Srinivas, the AI-powered search engine received a staggering 780 million queries in May 2025, marking a massive spike in user interest. With over 20% month-over-month growth, Perplexity is quickly becoming a serious contender in the search engine space—posing new challenges for legacy platforms like Google and Bing. This explosive adoption rate is attracting users looking for faster, smarter AI search tools, and opening new doors for high-ROI ad placements and premium AI-integrated browsing experiences.
From 3,000 to 780 Million: The Rise of Perplexity AI
Launched in 2022 with just 3,000 daily queries, Perplexity now averages 30 million searches per day, reflecting a dramatic shift in how people discover information online. Srinivas, speaking at Bloomberg’s Tech Summit, projected that if growth continues, the platform could hit 1 billion queries per week within a year.
Comet Browser: Rethinking Search with a Cognitive OS
To capitalize on its momentum, Perplexity is developing Comet, a next-generation browser designed to increase user retention and revolutionize the role of AI. Instead of simply answering questions, Comet aims to complete actions on behalf of users—essentially compressing multi-step browsing tasks into a single AI-powered prompt. Think of it as a “cognitive operating system,” not just another browser.
Comet will integrate with all parts of the user journey—search bar, new tabs, side panels—to deliver hyper-personalized experiences. This approach mirrors the business strategies of major players like Google, aiming to track user behavior and enhance ad personalization beyond traditional search.
Why Advertisers Should Pay Attention
With Perplexity’s growing query volume and its upcoming AI browser, advertisers have a unique opportunity to reach tech-savvy, high-intent audiences. The integration of AI browsing automation, premium ads, and real-time search behavior tracking opens the door to more lucrative digital advertising strategies.
What’s Next for Perplexity and Comet?
While the launch date for Comet hasn’t been officially confirmed, Srinivas recently teased that it’s set to roll out in the coming weeks. With ambitions to reshape how users interact with the web, Comet could mark the beginning of a new era in AI browsing—one where the browser doesn’t just display the internet but actively navigates and interprets it for you.
If Perplexity succeeds in delivering a seamless, proactive AI experience, it may soon compete head-to-head with industry giants not just in search—but in how we live and work online.
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