OpenAI Pulls Jony Ive Video After Court Blocks ‘io’ Branding
OpenAI removed its Jony Ive promo video after a trademark court order targeting the ‘io’ brand. Here's what this means for the $6.5B deal.
Matilda
OpenAI Pulls Jony Ive Video After Court Blocks ‘io’ Branding Why OpenAI Pulled Its Jony Ive Promo Video In a surprising move that caught tech enthusiasts off guard, OpenAI has removed a widely circulated promotional video featuring its CEO Sam Altman and legendary designer Jony Ive. The video showcased their close partnership and subtly promoted OpenAI’s massive $6.5 billion acquisition of Altman and Ive’s device startup, io. Many began to question whether the OpenAI Jony Ive deal was in jeopardy. However, reports confirm that the deal remains intact. The removal was prompted not by internal discord but by a temporary court order related to the startup's name, "io" — a name that has triggered a trademark dispute. Image Credits:OpenAI The initial announcement, which highlighted Ive's new role in leading OpenAI’s design vision, is now hidden behind a takedown notice. According to a statement from OpenAI, the change was due to a legal complaint over their use of the "io" brand. The company noted t…