Grifin Raises $11M to Simplify Investing for Everyday Shoppers

Grifin lands $11M to grow its “Stock Where You Shop” app, making investing simple and intuitive for first-time users.
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Grifin Raises $11M to Simplify Investing for Everyday Shoppers
Grifin Investment App Raises $11M to Make Investing Easier Investing can be intimidating, especially for beginners who feel overwhelmed by complex platforms or uncertain about where to start. That’s where the Grifin investment app comes in. With its simple concept—automatically buying shares from the places you already shop—Grifin is lowering the barrier to entry. On June 18, 2025, the company announced it had secured $11 million in Series A funding, pushing its total funding to around $22 million. This milestone reflects growing confidence from investors and users alike, with the app now boasting over 500,000 registered users and 1 million downloads. Grifin’s model resonates with everyday consumers by blending investing into daily routines.                        Image Credits:Getty Images How the Grifin Investment App Works Grifin stands out with its signature “Stock Where You Shop” approach. Each time a user makes a purchase at a retailer—like Walmart, Starbucks, or Target—the app auto…