Google AI Overviews Are Hurting News Publishers’ Traffic

AI Overviews are cutting traffic to news publishers. Here's how Google's search shift is affecting journalism and what publishers can do next.
Matilda
Google AI Overviews Are Hurting News Publishers’ Traffic
How Google AI Overviews Impact Publishers’ Website Traffic Google AI Overviews are shaking up how people find and consume information—and news publishers are feeling the pressure. Instead of clicking through to traditional search results, users are increasingly relying on instant AI-generated summaries. This shift is reducing traffic to publisher websites, especially those offering travel tips, health advice, product reviews, and breaking news. If you've been wondering how Google AI Overviews impact publishers , the answer is clear: the effect is real, measurable, and causing a wave of concern across the media landscape.                       Image Credits:Smith Collection/Gado / Getty Images Google AI Overviews Impact on Publishers’ Search Visibility When Google launched AI Overviews—previously known as Search Generative Experience (SGE)—the tool promised quick answers right at the top of search results. While that’s helpful for users, publishers are seeing fewer clicks. According to …