Bing Video Creator: How to Use Microsoft’s Free AI Video Generator with Sora
Searching for how to create AI-generated videos for free using Microsoft Bing? Wondering if you can access OpenAI’s Sora without a paid subscription? Microsoft has officially rolled out Bing Video Creator, a new tool powered by OpenAI’s Sora model, that allows users to generate AI videos directly from text prompts—for free. As of June 2025, this marks the first public, no-cost access to Sora’s video generation capabilities, a major move in the AI video space. Whether you're looking to boost engagement on TikTok or explore AI for digital marketing, this feature-packed tool opens exciting creative opportunities.
Free Access to Sora-Powered AI Video Generation
Previously reserved for OpenAI’s paid customers, Sora’s powerful video generation model is now accessible via the Bing app at no cost. Users only need a Microsoft account to start creating videos, making this the most accessible AI video generator currently available. At launch, the feature supports up to 10 free video generations, after which users can continue using the tool by redeeming Microsoft Rewards points—a system that rewards everyday Bing searches and Microsoft Store purchases. This approach keeps the tool within reach for regular users while increasing search engagement and user loyalty for Bing.
Simple Workflow, High Value Content Creation
Creating AI-generated videos with Bing Video Creator is as easy as typing a prompt into the app. The tool currently supports video lengths of five seconds and uses a vertical 9:16 aspect ratio, which is ideal for short-form platforms like Instagram Reels and TikTok. Although the processing time can take hours—even in the so-called “fast” mode—this is a small tradeoff for users interested in experimenting with cutting-edge AI video content. Microsoft has confirmed that horizontal video formats and longer durations will be coming soon, broadening the platform’s potential for creators, educators, and marketers alike.
How Microsoft Rewards Makes This Truly Free
After your 10 free uses, each video will cost 100 Microsoft Rewards points. These points are easily earned: for example, using Bing on your PC nets 5 points per search, up to 150 points per day. For power users and content marketers, this system presents a virtually free way to generate frequent, high-quality AI videos.
Ideal for Digital Creators, Marketers, and Educators
The current output format—short, vertical clips—makes the Bing Video Creator perfect for digital marketers looking to boost ad performance, educators who want to engage students with dynamic visual aids, and influencers crafting eye-catching content.
A Game-Changer in AI Video Tools
By integrating OpenAI’s Sora into the Bing app, Microsoft has democratized access to one of the most advanced AI video models available today. Though limitations remain—such as short video lengths and lengthy processing times—the promise of future updates, combined with a no-cost entry point, makes Bing Video Creator a must-try for anyone interested in exploring AI-generated video content. Whether you're aiming to increase AdSense revenue, improve brand visibility, or enhance your social media strategy, this tool is a powerful addition to your digital toolkit.
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