Apple’s Potential Bid for Perplexity AI: What It Means for the Future of Search

Apple’s Potential Bid for Perplexity AI: What It Means for the Future of Search

Apple Perplexity AI Acquisition: What’s Behind the Big Move? Apple is reportedly exploring a major strategic move—possibly acquiring Perplexity AI , one of the fastest-growing AI search startups. According to Bloomberg’s Mark Gurman, Apple’s top executives have initiated internal talks about a potential apple perplexity ai acquisition , though nothing is finalized yet. Perplexity AI is gaining attention as a more interactive, AI-powered alternative to traditional search engines, and Apple sees clear potential in integrating it with its core platforms like Siri and Safari. This early-stage interest also aligns with Apple’s broader push into generative AI, aiming to stay competitive with the likes of Google and OpenAI. With Perplexity valued at $14 billion, this deal—if it happens—could become Apple’s largest acquisition ever, surpassing its $3 billion Beats deal in 2014.                                   Image : Google What’s sparking Apple’s sudden interest in AI search? Much of it could b…