Apple Uses AI to Tag Apps on App Store for Better Discoverability
Searching for the right app on the App Store is about to get easier—thanks to Apple’s new AI-driven tagging system. Revealed at WWDC 2025, Apple announced that it will use artificial intelligence to automatically tag apps with descriptive labels, making app discovery more intuitive for users. The new App Store Tags will help surface key features and functionalities hidden in app metadata, screenshots, or descriptions. For developers, this means better visibility and more targeted discovery, while users benefit from faster access to apps that meet their specific needs.
AI-Powered App Store Tags Enhance Search Accuracy
With millions of apps on the App Store, discoverability has long been a challenge. Apple’s AI-generated tags aim to solve this by using large language models to scan an app’s metadata—including its name, description, and category. These AI-generated labels will then be reviewed by human moderators before being published. Once live, users will see the new tags alongside categories when performing searches, improving the relevance of their results. Whether you’re looking for a photo editor with AI filters or a budgeting app with real-time syncing, these tags can guide you to exactly what you’re looking for.
Tapping Tags Leads to Curated App Collections
Each tag acts as a gateway to a curated page showcasing all apps and games with similar features. This is more than just a keyword enhancement—it’s a full-featured experience layer that resembles personalized recommendations. By clicking on a tag, users can browse a tailored list of related apps, much like the “You Might Also Like” section but with added context. This streamlined navigation boosts user satisfaction and ensures that lesser-known, high-quality apps also get their chance to shine. It’s a smart move by Apple to make the App Store feel more dynamic and user-focused.
Developers Benefit from Insight and Visibility
For developers, App Store Tags represent an opportunity to understand how users find their apps. Tags highlight the core functionalities users are most drawn to, offering insight into how to refine app descriptions, marketing strategies, and feature prioritization. This change also aligns with Apple’s ongoing monetization strategy—tags may influence how app ads are served in the future. As the App Store evolves into a more intelligent and user-friendly platform, this AI integration underscores Apple’s commitment to enhancing both user experience and developer success through smarter tools.
Post a Comment