Media & Entertainment

YouTube Unveils Shoppable Ads for Connected TV

YouTube’s new shoppable CTV ads let viewers shop directly from TV screens—boosting brand engagement and conversion rates.

Matilda

YouTube Unveils Shoppable Ads for Connected TV

YouTube Shoppable Ads: How Connected TV Is Revolutionizing Interactive Advertising Looking for the latest in interactive advertising on YouTube? YouTube’s newest innovation— shoppable ads for Connected TV ( CTV) — is transforming the way brands engage with consumers watching on the big screen. Designed to meet viewers where they are, this feature enables users to browse and purchase products directly from their TVs, seamlessly blending entertainment and e- commerce . If you’ve ever wondered how to advertise on YouTube TV or drive high conversion rates through CTV marketing , this update is your answer. Image Credits:YouTube Unveiled during YouTube’s 2025 Upfront event, the new ad format includes an interactive product feed that appears on the right side of the TV screen during commercials. This new storefront- style layout lets viewers explore multiple products using their remotes. Once a product catches their eye, they can either scan a QR code to shop instantly on their smartp…

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