YouTube Doubles Down on TV Ads with NFL, Creator Shows
YouTube is transforming TV ad strategy with exclusive NFL streams and bingeable shows from top creators. Here’s what it means for advertisers.
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YouTube Doubles Down on TV Ads with NFL, Creator Shows YouTube's New NFL Streaming Deal & TV Strategy Explained Looking for how YouTube is targeting TV advertising dollars? In 2025, YouTube is making bold moves to capture traditional television ad spend by expanding its NFL streaming partnership and launching bingeable shows from creators tailored for the living room. These changes are designed to position YouTube not just as a digital video platform, but as the go- to destination for premium connected TV ( CTV) advertising , a lucrative space that's rapidly growing among marketers. If you're searching for insights into YouTube TV ads , creator monetization , or NFL live streaming on YouTube , here's everything you need to know. Image Credits:Olly Curtis/Future / Getty Images At its annual Brandcast Upfront event, YouTube announced a slate of initiatives aimed squarely at advertisers seeking high- engagement placements on the big screen. The headline: YouTube will exclusively stream the NFL's first Friday ga…
