Are you looking for fast, reliable home services in India that respect gig workers and deliver quality on demand? Pronto is the new Indian startup revolutionizing domestic work by offering cleaning, laundry, and cooking prep services within just 10 minutes. With instant bookings and 24/7 availability, Pronto caters to today’s fast-paced urban lifestyle, addressing the increasing demand for instant delivery and home assistance in cities like Gurugram. Backed by a $2 million seed round led by Bain Capital Ventures and valued at $12.5 million, Pronto is gaining traction as a promising player in India’s booming gig economy.
Image Credits:ProntoIndia’s rapid adoption of instant delivery apps like Blinkit, Zepto, and Swiggy Instamart has set new expectations for quick service, and Pronto is riding this wave by providing immediate access to essential home services. Unlike many startups facing criticism over gig worker treatment, Pronto’s founder and CEO, Anjali Sardana, emphasizes a “win-win-win” model that puts empathy and fairness front and center. This approach contrasts with recent controversies, such as Urban Company’s Insta Maids backlash, highlighting the importance of ethical gig economy practices in India’s domestic services sector.
Pronto offers customers flexible service options: instant (within 10 minutes), scheduled, and recurring bookings, all available around the clock. Serving over 1,000 customers in Gurugram, the company ensures that gig workers are treated as valued partners rather than mere commodities—a crucial differentiator in a sector often marred by labor disputes. This focus on fair worker treatment combined with a seamless, tech-driven user experience is what makes Pronto stand out as a trusted home services startup with high growth potential.
As Indian consumers continue demanding convenience without compromise, startups like Pronto are redefining how domestic work is delivered and perceived. With Bain Capital’s investment signaling strong confidence in Pronto’s vision and business model, this instant home services platform is poised to expand rapidly while setting new standards for gig worker rights and customer satisfaction. If you want fast, reliable, and responsible home services, Pronto is the name to watch in 2025.
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