Looking for what live TV is on Netflix in 2025? You're not alone. Millions are asking: Does Netflix have live TV? What live sports and events can I stream on Netflix now? The answer: Netflix is expanding its live TV lineup in a big way. As of 2025, Netflix is no longer just about on-demand movies and shows—it’s now a serious player in the live streaming TV space, offering exclusive access to premium events like NFL games, WWE matches, and major award shows.
During its 2025 Upfront presentation, Netflix confirmed its aggressive push into live content streaming, announcing several high-profile additions designed to boost engagement, grow its ad-supported tier, and attract top-tier advertisers. With over 94 million global monthly active users, Netflix is leveraging its scale to deliver must-watch events in real time.
Among the most exciting new additions is the highly anticipated Katie Taylor vs. Amanda Serrano rematch on July 11—a blockbuster event for fight fans. Even more significant is Netflix’s newly inked deal with the NFL, bringing two Christmas Day football games exclusively to the platform: Dallas Cowboys vs. Washington Commanders and Detroit Lions vs. Minnesota Vikings. This move positions Netflix to directly compete with traditional broadcasters for sports streaming dominance.
In addition to sports, Netflix will host the 32nd Annual Screen Actors Guild (SAG) Awards live on March 1, 2026, and its own exclusive event, "Netflix Tudum 2025: The Live Event," streaming later this month. These events add to the growing list of weekly WWE streams already available on the platform, building a compelling case for users looking for a robust live TV alternative.
For advertisers, the streaming giant introduced the Netflix Ads Suite, a powerful new toolkit combining first-party data from LiveRamp and Netflix’s own insights. This allows for precise audience targeting and smarter ad placements. A standout innovation is Netflix’s use of generative AI to tailor ads to the shows you're watching—creating personalized, high-converting ad experiences.
Netflix also emphasized its dominance among younger demographics, claiming it attracts more 18- to 34-year-olds than any U.S. cable or broadcast network. On its ad-supported tier, viewers are consuming an average of 41 hours of content per month—a goldmine for advertisers targeting tech-savvy, high-engagement audiences.
As Netflix continues to evolve beyond traditional streaming into live entertainment, sports broadcasting, and real-time engagement, its value to both viewers and advertisers is growing rapidly. With new premium content, AI-driven ad tech, and an expanding global audience, Netflix is not just keeping up—it’s reshaping the future of live streaming.
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