Meta Expands Retail Stores to Boost Sales of Ray-Ban and Quest VR
Meta is opening more retail stores to showcase its wearables like Ray-Ban Meta glasses and Quest VR, competing with Apple’s AR/VR tech.
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Meta Expands Retail Stores to Boost Sales of Ray-Ban and Quest VR Meta’s Bold Move: Opening More Retail Stores to Drive Wearables Sales If you’re wondering how Meta plans to make its Ray-Ban Meta glasses or Meta Quest VR headsets more accessible, the answer lies in expanding its physical retail presence. Meta wants to grow its number of brick-and-mortar stores to give customers a chance to experience its innovative wearables firsthand before purchasing. This strategy directly addresses a common concern: many users hesitate to buy high-tech products like augmented reality (AR) glasses or virtual reality (VR) headsets without trying them out first. By increasing its retail footprint, Meta aims to boost hardware sales and build deeper consumer trust. Image Credits:Justin Sullivan / Getty Images Meta’s new retail stores will showcase cutting-edge products that blend social connectivity with immersive technology. As Meta invests heavily in wearables, including smart glasses and VR devices, having physical stores is a natural step to compete…
