Instagram Threads Introduces Video Ads to Boost Engagement

Instagram Threads Introduces Video Ads to Boost Engagement

Instagram Threads Introduces Video Ads: What Users and Advertisers Need to Know Curious about Instagram Threads video ads and how they’ll impact your experience? You're not alone. As Threads gains popularity, many users and advertisers are eager to understand Meta's next moves. On May 8, 2025, Meta officially announced that Instagram Threads will begin testing video ads directly inside users’ feeds. This expansion aims to increase monetization opportunities while keeping the platform competitive with rivals like X (formerly Twitter) . Here's everything you need to know about this major update, from ad formats to user experience changes — and what it means for the future of Threads.                  Image Credits:Jakub Porzycki/NurPhoto/ Getty Images Threads Video Ads: A New Era for Instagram's Sister App At the IAB NewFronts 2025 , Meta revealed its plan to test video advertisements within the Threads app. A "small number" of advertisers will now run video creative…