Instacart Launches Fizz, a New Party App for Easy Drinks and Snacks Delivery
Searching for an easy way to stock up on drinks and snacks for your next party? Instacart’s new app, Fizz, is designed exactly for that purpose. Whether you're hosting a casual get-together, a birthday bash, or a tailgate party, Fizz offers a seamless, stress-free way to collaborate with friends and family on party supplies. This new drink and snack delivery app focuses on making event planning faster, cheaper, and more fun—without the usual hassle of splitting bills or running last-minute errands. If you’ve been wondering how to make party planning easier, Fizz might just be your new favorite app.
What is Fizz by Instacart?
Fizz is a 21+ party-focused delivery app built by Instacart to simplify the process of buying drinks, snacks, and party essentials. Instead of one person footing the entire bill or dealing with complicated Venmo transactions, hosts can now create a "party cart" and invite guests to add their favorite items directly. Everyone pays only for what they choose, eliminating the need for messy cost-sharing afterward.
According to Daniel Danker, Instacart’s Chief Product Officer, Fizz was inspired by evolving social habits, especially among Gen Z and millennials who prefer collaborative planning and shared responsibility when hosting events.
Unlike the standard Instacart platform that covers groceries, retail, and restaurants, Fizz laser-focuses on drinks, snacks, and party supplies, streamlining the experience for users who want quick, party-ready options.
How Fizz Works: Simple, Social, and Affordable
Getting started with Fizz is effortless. As a host, you set up a party cart and share a link with your guests via group chats or event invites. Even better, your guests don't need to download the app to participate. They can simply click the link, add what they want—beer, sparkling water, chips, dips, healthy snacks, or even party decorations—and check out individually.
Fizz charges a flat $5 delivery fee for the entire order, with no additional fees for guests. Deliveries are fulfilled by Instacart shoppers from nearby grocery stores, ensuring freshness and speed.
As you shop, you earn Snack Bucks—a loyalty reward that can be redeemed for discounts on future snack purchases. It's a smart, budget-friendly feature that not only promotes repeat usage but also appeals to cost-conscious millennials and Gen Z shoppers looking for savings on party essentials.
Why Instacart Created Fizz
Fizz reflects a shift in how younger generations organize social gatherings. Older generations often handled everything themselves, but today’s party hosts value inclusivity, dietary preferences (like non-alcoholic options or gluten-free snacks), and shared contributions.
By launching Fizz, Instacart taps into a lucrative market that prioritizes convenience, affordability, and personalization. The app targets high-value CPC demographics like millennials and Gen Z, known for their frequent event hosting, high digital engagement, and preference for mobile-first solutions.
Importantly, no membership is required for Fizz, unlike Instacart’s main app which encourages subscriptions. This lighter, one-off model is ideal for occasional or spontaneous shoppers who don't necessarily want a recurring grocery service.
Fizz’s Partnership with Partiful
Adding more value to its launch, Instacart has integrated Fizz into Partiful, a popular event-planning app. Now, when you send out a party invite through Partiful, your guests can directly access the shared Fizz cart, browse all contributions, and ensure everyone’s tastes are represented without endless group chat debates.
Shreya Murthy, CEO of Partiful, highlighted how this integration solves a major logistical challenge by streamlining party supply coordination in just a few taps.
Fizz vs. Drizly: What Makes It Different?
You might be wondering how Fizz stacks up against now-defunct services like Drizly. While both offered alcohol delivery, Fizz differentiates itself by incorporating snacks, non-alcoholic beverages, and party supplies alongside alcoholic options. This broader product range, combined with its collaborative ordering feature, positions Fizz as a more versatile, socially integrated platform.
Where Drizly focused narrowly on alcohol, Fizz embraces the full party planning experience—meaning higher engagement, larger average order values, and greater appeal to a diverse audience.
Where is Fizz Available?
Currently, Fizz is available in select states across the U.S., including:
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California
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Texas
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New York
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Florida
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Illinois
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Washington
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Virginia
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Nevada (some parts)
…and many more.
Fizz complies with local alcohol delivery regulations and continues expanding to new locations. If you're planning a gathering soon, checking if Fizz is available in your state could save you time, money, and hassle.
Why Fizz Is Perfect for Your Next Gathering
Whether it's a backyard barbecue, a birthday bash, a college party, or a Friendsgiving dinner, Fizz is tailor-made to make the shopping process fun and easy. You skip the supermarket run, avoid awkward bill-splitting, and ensure everyone gets exactly what they want.
Top reasons to use Fizz for your next event:
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Flat $5 delivery fee
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No app required for guests
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Loyalty rewards via Snack Bucks
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Wide selection of snacks and beverages
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Instant or scheduled delivery options
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Seamless integration with event-planning apps like Partiful
Fizz’s launch shows Instacart’s commitment to innovation and its focus on catering to changing consumer behavior, especially among younger, mobile-first shoppers who value convenience and collaboration.
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