Google Now Displays AdSense Ads in AI Chatbots' Conversations
Wondering if Google AdSense now supports ads in AI chatbot conversations? Yes, Google is rolling out AdSense for Search inside chats with third-party AI chatbots, according to a Bloomberg report. This move lets publishers and developers monetize their conversational AI experiences by displaying contextually relevant ads. Whether you're curious about how AdSense ads appear in AI apps, or what it means for businesses using AI chatbots, this development signals a major shift in digital advertising strategy in 2025.
In a strategic push to dominate the growing conversational AI space, Google’s AdSense network has started placing ads directly inside chats with selected third-party AI chatbots. Bloomberg reports that this feature has been gradually rolling out after pilot programs with AI startups like iAsk and Liner. A Google spokesperson confirmed that "AdSense for Search is available for websites that want to show relevant ads in their conversational AI experiences," reinforcing the company's intent to blend advertising seamlessly with emerging technologies.
Why Google is Targeting AI Chatbot Platforms
Google’s latest AdSense expansion isn't just innovation for its own sake — it’s a calculated response to the surging popularity of AI chatbots like OpenAI’s ChatGPT, Anthropic’s Claude, and Perplexity AI. As millions of users shift their search habits from traditional engines to AI-driven conversations, Google faces both a challenge and an opportunity. By embedding high-performing ads inside chatbot chats, Google aims to protect its multi-billion-dollar advertising empire while staying ahead in the AI monetization race.
How AdSense for Search Works Inside AI Chatbots
AdSense for Search inside conversational AI works similarly to how it does on web pages. When users ask questions or interact with an AI chatbot, contextual advertising algorithms serve relevant sponsored results within the flow of conversation. This ensures the ads are helpful rather than intrusive, aligning with Google's emphasis on user experience and helpful content.
The Rise of Conversational AI Advertising
The introduction of ads into AI chatbot interactions reflects a broader trend: conversational commerce and AI marketing are booming. Users increasingly expect AI to not only answer questions but also recommend products, services, and solutions. For advertisers, this shift offers a powerful new channel with high engagement and intent-driven targeting. Expect more brands to explore AI advertising strategies and leverage Google's tools to maintain visibility in the evolving digital landscape.
Google's Broader AI and Advertising Strategy
Beyond chatbot ads, Google has aggressively integrated AI into its ecosystem. Late last year, the company introduced ads in AI Overviews — short AI-generated summaries for search queries. Google's ongoing investment in large language models like Gemini AI further showcases its commitment to embedding AI into every facet of its business, from search to ads to content discovery. These efforts underscore Google's ambition to remain the leader in both AI innovation and performance-driven digital advertising.
What This Means for Publishers, Advertisers, and Users
For publishers and AI developers, Google’s move unlocks new monetization opportunities in a rapidly growing field. By participating in AdSense for Search in chatbots, they can boost revenue while offering users relevant, non-disruptive ads. Advertisers benefit from access to high-intent audiences in more personalized settings, likely improving conversion rates and return on ad spend (ROAS). Meanwhile, users may experience better, more context-aware advertising that feels natural within their AI interactions.
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