Fizz Sues Instacart and Partiful Over Trademark Infringement

Fizz Sues Instacart and Partiful Over Trademark Infringement

Fizz Sues Instacart and Partiful Over Trademark Infringement Searching for why Fizz is suing Instacart and Partiful? Fizz, a fast-growing social media startup, has filed a trademark infringement lawsuit against grocery delivery giant Instacart and event planning platform Partiful. The lawsuit claims that Instacart’s newly launched party-focused app, also named "Fizz," is creating brand confusion among Gen Z users, who form the core demographic for Fizz’s original social networking platform. If you're wondering whether this dispute affects the future of Gen Z event planning, social apps, or even trademark protection online, you're not alone—this case is stirring serious discussions about digital brand rights and competition.                   Image Credits:Fizz What Sparked the Lawsuit Between Fizz, Instacart, and Partiful? Fizz announced its lawsuit on May 8, 2025, accusing Instacart and Partiful of trademark infringement, cybersquatting, and unfair competition. The cont…