Epic Games’ new webshops are changing the landscape for developers looking to bypass hefty app store fees on platforms like Apple and Google. After winning a major legal battle over App Store commissions, Epic Games is now empowering developers to open their own webshops through the Epic Games Store. These shops allow players to make out-of-app purchases directly from developers, offering a way to avoid the traditional 30% cut that Apple and Google typically charge. If you're searching for how to avoid App Store fees or maximize mobile game revenue, Epic’s latest move could be the solution you’re looking for.
Epic’s years-long legal dispute with Apple centered on the company's restrictive policies that forced developers to pay a 30% commission on all iOS App Store sales. In a landmark 2021 ruling, Judge Yvonne Gonzalez Rogers declared that Apple could not prohibit developers from directing users to external purchasing options. However, tensions flared again recently when the judge found Apple had intentionally violated parts of the original ruling, reigniting the legal drama.
Riding the momentum of this latest judicial rebuke, Epic Games is bringing Fortnite back to the iOS App Store—but with a twist. Players will now be encouraged to purchase Fortnite’s digital goods through Epic’s new webshops, where they’ll enjoy better prices and developers will retain more of their earnings. This innovative ecommerce strategy not only empowers Epic but opens the door for thousands of other developers seeking a fairer revenue split.
To make its platform even more attractive, Epic Games has revised its developer revenue model. Typically, Epic charges a modest 12% commission compared to Apple's steep 30%. However, starting in June 2025, Epic will waive all fees on the first $1 million in annual revenue for each game. Only once a title surpasses this threshold will Epic’s revenue-sharing model kick in. This policy mirrors high-earning incentives often found in high CPC niches like digital marketing, mobile commerce, and software sales, making it a lucrative opportunity for indie and major studios alike.
According to Epic, these new webshops will be accessible across any platform that allows external purchases, including iOS devices in the United States and the European Union. By building a direct-to-consumer model, developers can now cultivate stronger customer relationships, increase profit margins, and offer players more competitive prices—all while avoiding punitive platform fees.
For players, this shift means cheaper digital goods and more personalized gaming experiences. For developers, it signals a new era of independence from traditional app stores, increased revenue potential, and more control over how and where they engage with their audiences. As in-app purchase alternatives gain momentum, Epic Games is positioning itself at the forefront of a broader industry transformation.
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