Discord’s New Virtual Rewards Boost Ad Engagement Ahead of IPO

Discover how Discord’s Orbs virtual rewards drive ad interaction and user engagement as it prepares for a potential IPO.
Matilda
Discord’s New Virtual Rewards Boost Ad Engagement Ahead of IPO
Discord Introduces Virtual Rewards to Enhance Ad Engagement and Prepare for IPO If you’re wondering how Discord is transforming its advertising strategy, the answer lies in its innovative new virtual reward system called “Orbs.” This fresh approach aims to boost user engagement with interactive ads, known as “Quests,” by offering digital incentives that users can collect and redeem. As Discord gears up for a potential IPO, this move highlights the platform’s commitment to building a scalable ad business while enhancing user experience through exclusive rewards like Nitro credits, avatar effects, and profile badges.                  Image Credits:Discord What Are Discord Orbs and How Do They Work? Orbs are virtual tokens that users earn by completing Quests—Discord’s ad format designed to encourage users to watch product videos or try games. By interacting with these ads, users accumulate Orbs, which they can then spend in Discord’s Shop to unlock premium digital items. These rewards inclu…