Cohere Acquires Ottogrid to Supercharge AI Market Research Automation
Looking for the latest on Cohere’s acquisition of Ottogrid and how it impacts the future of AI-powered market research tools? AI startup Cohere has officially acquired Ottogrid, a Vancouver-based platform known for its enterprise-grade solutions that automate complex market research tasks. This strategic move aims to bolster Cohere’s growing suite of AI tools for enterprise data automation, helping companies streamline operations, enrich business intelligence, and scale efficiently—particularly in high-value sectors like finance, healthcare, and government.
Image Credits:Pavlo Gonchar/SOPA Images/LightRocket / Getty ImagesAnnounced by Ottogrid co-founder Sully Omar on X, the acquisition marks a significant shift for both companies. While the financial terms remain undisclosed, Omar confirmed that Ottogrid will sunset its product, offering current customers “ample notice” and a “reasonable transition period.” The integration into Cohere’s AI platform promises enhanced capabilities for clients needing advanced data extraction, automated document analysis, and seamless integration into workflows.
“We’re thrilled to join Cohere,” said Omar. “Our technology, combined with Cohere’s AI infrastructure, will redefine how businesses automate workflows, enrich datasets, and achieve operational scale.”
Founded in 2023 as Cognosys and rebranded to Ottogrid in late 2024, the startup raised $2 million in funding from major backers like Google Ventures (GV), Untapped Capital, Replit CEO Amjad Masad, and Cohere co-founders Ivan Zhang and Aidan Gomez. Ottogrid quickly gained traction by offering a native table interface with AI-driven data parsing, enabling users to extract data from websites or PDFs and export it directly into structured spreadsheets—ideal for B2B lead generation, CRM enrichment, and competitive intelligence.
This acquisition comes as Cohere pivots toward private AI deployments, targeting mission-critical sectors with heightened demand for secure, compliant AI tools. Despite falling short of its 2023 revenue projections—missing by 85% according to The Information—Cohere recently announced that its annualized revenue has reached $100 million, thanks to this renewed focus.
As competition intensifies in the AI-as-a-service space, this acquisition signals Cohere’s commitment to offering enterprise-ready solutions that align with the latest needs in data privacy, scalability, and AI-driven decision-making. For businesses investing in AI workflow automation and looking for tools that deliver real-time insights, this partnership sets a new benchmark.
Stay tuned for more updates as Cohere continues to innovate and expand its role in the future of enterprise AI.
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