Bluesky Targets Sports Twitter with Live NBA Feature
Bluesky launches a live NBA feature to rival Sports Twitter. Here's how it's changing the game for sports fans and advertisers alike.
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Bluesky Targets Sports Twitter with Live NBA Feature Bluesky’s NBA Playoff Feature Challenges Sports Twitter in Real Time Looking for the next big platform for real- time NBA game chatter? Bluesky may be your answer. With the NBA playoffs heating up, Bluesky has introduced a new live sports feature designed to capture the attention of sports fans seeking an alternative to “ Sports Twitter.” The new functionality highlights live NBA content with a red border and a “ live” tag, signaling fans to jump into real- time conversations. This NBA integration is part of Bluesky’s strategy to attract die- hard sports fans and enhance user engagement during peak live event moments. Image Credits:Aleksandr Zubkov / Getty Images Unlike X ( formerly Twitter), which spent millions on live- streaming rights, Bluesky is taking a lighter, user- first approach. When fans click on the NBA’s profile during a game, they’re redirected to the event being promoted— even if it means leaving the Bluesky app. " We aren’t trapping you in Bluesky,” said COO …