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Apple Now Lets US App Developers Add External Payment Links: Everything You Need to Know

Wondering how Apple’s App Store rules about external payments have changed? Curious if developers can finally add links to their own payment sites? You're not alone. Following a major court decision in the Epic v. Apple lawsuit, Apple now allows US app developers to include external links directing users outside the App Store for purchases. This long-anticipated shift is reshaping digital commerce, app monetization strategies, and how developers engage with users—potentially leading to lower fees and greater profit margins. Let’s dive into everything you need to know about this significant update to Apple's App Store Guidelines.

                   Image : Google

What Changed in Apple's App Store Guidelines?

Apple has officially updated multiple sections of its App Store Guidelines to accommodate external payment links. These updates follow a court ruling that mandates Apple cannot block app developers from guiding users to third-party purchasing options. Key changes include:

• In-App Purchases (Section 3.1.1): Developers can now allow users to browse NFT collections and provide external links for purchases—but mainly on the United States storefront.

• Link to Other Purchase Methods (Section 3.1.1a): Developers can apply for entitlements to link users directly to a website they control for digital content or service purchases.

• Other Purchase Methods (Section 3.1.3): Apps can inform users about alternative purchasing methods without restrictions—but again, this primarily applies to the US.

• Reader Apps (Section 3.1.3a): Apps like media readers (e.g., Netflix, Spotify) can offer links for account creation or management without requiring separate permissions.

Why This Matters for Developers and Users

This update could be a game-changer for app developers who were previously forced to use Apple’s in-app payment system, often surrendering up to 30% commission. Now, developers have the freedom to direct users to external payment processors, potentially lowering operational costs and offering more competitive subscription rates.

For users, this could mean better pricing, expanded purchasing options, and fewer restrictions when subscribing to services like streaming platforms, digital marketplaces, or gaming apps.

Apple's Official Response to the Court Order

Apple sent a notice to developers highlighting that the App Review Guidelines have been updated specifically for apps distributed on the US App Store. The company emphasized that it would comply with the court decision—even as it appeals. According to Judge Yvonne Gonzalez Rogers, Apple can no longer:

• Ban buttons or links leading outside the App Store.

• Interfere with user choices regarding external sites.

• Charge commission fees on external transactions.

By complying with the ruling while continuing to appeal, Apple appears to be striking a balance between regulatory compliance and protecting its App Store ecosystem.

How Developers Can Apply for New Entitlements

If you’re a US-based developer eager to add external purchase links, here’s what you need to do:

1. Apply for Entitlements: Apple requires developers to request specific entitlements for linking out, except in cases where the updated guidelines now permit it automatically.

2. Control Your External Sites: Ensure the linked website is owned or maintained by your organization for full compliance.

3. Follow App Store Best Practices: Even with the freedom to link externally, apps must maintain a user-friendly experience and clearly label external links to avoid confusing users.

This additional flexibility may encourage more developers to invest heavily in user experience enhancements and alternative subscription models.

Will External Payment Links Impact App Store Security?

One major concern with enabling external payment links revolves around payment security and user trust. Apple has historically positioned its in-app purchasing as a safer, more reliable solution. However, by allowing external payments, responsibility now partially shifts to developers to:

• Ensure the linked sites are secure (e.g., SSL certificates, trusted payment gateways).

• Maintain transparent transaction policies to prevent fraud or exploitation.

• Provide clear guidance on refund, subscription management, and customer support.

If done right, this could increase consumer trust in developer brands while reducing friction at checkout.

The Broader Impact on Digital Commerce and App Economy

This policy change doesn’t just affect developers and users—it’s likely to reshape the entire mobile app economy. Here’s why:

• Reduced transaction costs: No more mandatory App Store fees for external purchases.

• Increased app profitability: Developers retain a higher percentage of their revenue.

• More competitive subscription models: Apps can offer discounts or loyalty programs outside of Apple’s control.

• New innovation opportunities: Expect to see creative monetization strategies emerge, particularly among streaming services, gaming platforms, and educational apps.

As competition heats up, businesses investing in mobile app marketing and direct-to-consumer digital strategies are poised to benefit the most.