Alexa Plus: Is It Available, Who Has It, and How to Get Early Access?
Wondering if Alexa Plus is available to the public, who can use it, and whether it’s worth the hype? You're not alone. With questions like “How do I get access to Alexa Plus?” or “Is Alexa Plus included with Prime?” trending in Google searches, it’s clear that interest in Amazon’s generative AI-powered assistant is growing fast—along with confusion about its availability. Amazon claims hundreds of thousands of users already have Alexa Plus, which is either included for free with Amazon Prime or costs $19.99 per month for non-members.
Despite this, many users—and even major tech outlets—have struggled to find real-world accounts of the AI assistant in use. So what’s the truth behind Alexa Plus, and why is it so hard to find?
Amazon’s Response: “Alexa Plus Is Absolutely Real”
Amazon has pushed back hard against reports suggesting that Alexa Plus isn’t available or is simply vaporware. After Reuters published an article titled “Weeks after Amazon’s Alexa+ AI launch, a mystery: where are the users?”, Amazon swiftly responded, calling the claim “simply wrong.”
According to Amazon spokesperson Eric Sveum, “Hundreds of thousands of customers have access to Alexa+ and we’re constantly inviting more customers that have requested Early Access.” The company even provided a screenshot of what the Alexa Plus invite email looks like, aiming to clarify the rollout process.
What Is Alexa Plus? Features, Pricing, and Availability
Alexa Plus is Amazon’s next-generation AI digital assistant, upgraded with generative AI capabilities to offer more contextual, conversational experiences. First announced in February 2025, Alexa Plus is designed to compete with tools like ChatGPT, Google Assistant with Gemini, and Apple’s rumored Siri upgrade powered by Apple Intelligence.
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Free with Amazon Prime
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$19.99/month without Prime
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Early access is currently invite-only
The assistant boasts features such as personalized task reminders, contextual follow-up questions, and the ability to handle complex, multi-step requests. However, several key functions—like food ordering integrations, personalized family reminders, and cross-device support—are still listed as “coming soon” on Amazon’s official Alexa page.
Why Are Alexa Plus Users So Hard to Find?
Despite Amazon’s claims, multiple tech publications, including Reuters and The Verge, have had a tough time verifying real-world use. Reuters reported that it searched Reddit, YouTube, TikTok, X (formerly Twitter), Instagram, Facebook, and Amazon product reviews—but found no concrete evidence or firsthand testimonials that could be verified.
Only a few Reddit users claimed to have early access, but Reuters noted they couldn't confirm their identities or the authenticity of their posts. This lack of visibility raises questions about how widely the assistant is actually being used—and why Amazon hasn’t showcased it more prominently.
Signs of a Quiet Rollout: New Invites Going Out
While public engagement remains limited, signs of a slow but deliberate rollout are surfacing. Engadget reported that Amazon began sending a fresh wave of Alexa Plus invites on Friday, expanding early access to a broader user base. According to the report, some users have already begun experimenting with the assistant, though user reviews and demos remain scarce online.
Amazon appears to be prioritizing owners of certain Echo Show devices, with a full release on Fire TV, Amazon tablets, and browser-based versions still in development.
Will Alexa Plus Live Up to the Hype?
The stakes are high for Amazon as it tries to reposition Alexa in a market now dominated by AI chatbots and smart assistants powered by large language models (LLMs). With competitors like OpenAI’s ChatGPT, Google Gemini, and Microsoft Copilot already carving out strong user bases, Alexa Plus must prove it’s more than just a rebranded assistant.
So far, the company’s messaging focuses on personalization, convenience, and deeper integration into your daily life. But without widespread access, visible demos, or user-generated content, it’s hard to measure real-world performance—yet.
How to Get Alexa Plus: What You Can Do Now
If you're eager to get hands-on with Alexa Plus, here are a few tips that may help you get invited sooner:
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Own an Echo Show device – These users are reportedly being prioritized.
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Sign up for Early Access via Amazon’s Alexa landing page.
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Ensure your Amazon Prime subscription is active, as Prime members are eligible for free access.
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Watch for email invites from Amazon. Check spam folders to avoid missing it.
Alexa Plus Is Real—But Is It Ready?
Despite skepticism, Alexa Plus is not vaporware. Amazon maintains that it is already live and accessible to a growing number of users. However, the lack of verified user feedback raises valid concerns about transparency and product readiness.
As AI assistants become increasingly central to smart home ecosystems and digital productivity, Amazon needs Alexa Plus to deliver—not just promise. Until then, curiosity around the assistant’s performance will continue to drive search queries and speculation.
If you’ve received access to Alexa Plus, share your experience—it might just help clear up the mystery.
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