Why X’s UK Revenue Dropped 66% Post-Musk Takeover

Discover why X (formerly Twitter) saw a staggering 66% revenue decline in the UK after Elon Musk's takeover.
Matilda
Why Did X’s UK Revenue Decline So Dramatically After Musk’s Takeover? If you’ve been wondering why X’s UK division experienced a shocking 66% revenue decline in 2023 , you’re not alone. This dramatic drop has sparked widespread discussion among marketers, advertisers, and social media enthusiasts. According to recently filed accounts with the U.K.’s Companies House, X’s UK entity reported revenues plummeting from £205.3 million ( 272.3
Post a Comment

<script type="text/javascript" src="https://www.blogger.com/static/v1/widgets/432983155-widgets.js"></script>
<script type='text/javascript'>
window['__wavt'] = 'AOuZoY6JiGZSTPSTgFc8c_xWDiTO7dxNww:1773401134409';_WidgetManager._Init('//www.blogger.com/rearrange?blogID\x3d6377363962485846023','//www.techticia.com/2025/04/why-xs-uk-revenue-dropped-66-post-musk.html?amp\x3d1','6377363962485846023');
_WidgetManager._SetDataContext([{'name': 'blog', 'data': {'blogId': '6377363962485846023', 'title': 'Techticia.com', 'url': 'https://www.techticia.com/2025/04/why-xs-uk-revenue-dropped-66-post-musk.html?amp\x3d1', 'canonicalUrl': 'https://www.techticia.com/2025/04/why-xs-uk-revenue-dropped-66-post-musk.html', 'homepageUrl': 'https://www.techticia.com/?amp\x3d1', 'searchUrl': 'https://www.techticia.com/search', 'canonicalHomepageUrl': 'https://www.techticia.com/', 'blogspotFaviconUrl': 'https://www.techticia.com/favicon.ico', 'bloggerUrl': 'https://www.blogger.com', 'hasCustomDomain': true, 'httpsEnabled': true, 'enabledCommentProfileImages': true, 'gPlusViewType': 'FILTERED_POSTMOD', 'adultContent': false, 'analyticsAccountNumber': 'G-FTW0HXLD1T', 'analytics4': true, 'encoding': 'UTF-8', 'locale': 'en-GB', 'localeUnderscoreDelimited': 'en_gb', 'languageDirection': 'ltr', 'isPrivate': false, 'isMobile': false, 'isMobileRequest': false, 'mobileClass': '', 'isPrivateBlog': false, 'isDynamicViewsAvailable': true, 'feedLinks': '\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22Techticia.com - Atom\x22 href\x3d\x22https://www.techticia.com/feeds/posts/default\x22 /\x3e\n\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/rss+xml\x22 title\x3d\x22Techticia.com - RSS\x22 href\x3d\x22https://www.techticia.com/feeds/posts/default?alt\x3drss\x22 /\x3e\n\x3clink rel\x3d\x22service.post\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22Techticia.com - Atom\x22 href\x3d\x22https://www.blogger.com/feeds/6377363962485846023/posts/default\x22 /\x3e\n\n\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22Techticia.com - Atom\x22 href\x3d\x22https://www.techticia.com/feeds/3289689731026152112/comments/default\x22 /\x3e\n', 'meTag': '', 'adsenseHostId': 'ca-host-pub-1556223355139109', 'adsenseHasAds': false, 'adsenseAutoAds': false, 'boqCommentIframeForm': true, 'loginRedirectParam': '', 'view': '', 'dynamicViewsCommentsSrc': '//www.blogblog.com/dynamicviews/4224c15c4e7c9321/js/comments.js', 'dynamicViewsScriptSrc': '//www.blogblog.com/dynamicviews/5ac9c0fa1f330b04', 'plusOneApiSrc': 'https://apis.google.com/js/platform.js', 'disableGComments': true, 'interstitialAccepted': false, 'sharing': {'platforms': [{'name': 'Get link', 'key': 'link', 'shareMessage': 'Get link', 'target': ''}, {'name': 'Facebook', 'key': 'facebook', 'shareMessage': 'Share to Facebook', 'target': 'facebook'}, {'name': 'BlogThis!', 'key': 'blogThis', 'shareMessage': 'BlogThis!', 'target': 'blog'}, {'name': 'X', 'key': 'twitter', 'shareMessage': 'Share to X', 'target': 'twitter'}, {'name': 'Pinterest', 'key': 'pinterest', 'shareMessage': 'Share to Pinterest', 'target': 'pinterest'}, {'name': 'Email', 'key': 'email', 'shareMessage': 'Email', 'target': 'email'}], 'disableGooglePlus': true, 'googlePlusShareButtonWidth': 0, 'googlePlusBootstrap': '\x3cscript type\x3d\x22text/javascript\x22\x3ewindow.___gcfg \x3d {\x27lang\x27: \x27en_GB\x27};\x3c/script\x3e'}, 'hasCustomJumpLinkMessage': true, 'jumpLinkMessage': 'Tech Uncovered: News, Reviews \x26amp; Insights', 'pageType': 'item', 'postId': '3289689731026152112', 'postImageThumbnailUrl': 'https://blogger.googleusercontent.com/img/a/AVvXsEgjPkx64iMRcyfNmDN6OmNL0t3VCeIfw6-bCwhot7eNC73kk18Gq_ETu2tOZ6PWfuzmy31kjymY5PPsR7_dcXYkD5jrYsRvWx7tEI0YxXyfKaGYrOsSZEtC2CRb1OFBVT8Aercy2BMV85yH4AQuXgSzkg3An5GFrLn8gieQVMBaxJC38t9VrOt2-lWAyXqT\x3ds72-c', 'postImageUrl': 'https://blogger.googleusercontent.com/img/a/AVvXsEgjPkx64iMRcyfNmDN6OmNL0t3VCeIfw6-bCwhot7eNC73kk18Gq_ETu2tOZ6PWfuzmy31kjymY5PPsR7_dcXYkD5jrYsRvWx7tEI0YxXyfKaGYrOsSZEtC2CRb1OFBVT8Aercy2BMV85yH4AQuXgSzkg3An5GFrLn8gieQVMBaxJC38t9VrOt2-lWAyXqT\x3ds16000', 'pageName': 'Why X\u2019s UK Revenue Dropped 66% Post-Musk Takeover', 'pageTitle': 'Techticia.com: Why X\u2019s UK Revenue Dropped 66% Post-Musk Takeover', 'metaDescription': 'Discover why X (formerly Twitter) saw a staggering 66% revenue decline in the UK after Elon Musk\x27s takeover. '}}, {'name': 'features', 'data': {}}, {'name': 'messages', 'data': {'edit': 'Edit', 'linkCopiedToClipboard': 'Link copied to clipboard', 'ok': 'Ok', 'postLink': 'Post link'}}, {'name': 'template', 'data': {'name': 'custom', 'localizedName': 'Custom', 'isResponsive': true, 'isAlternateRendering': false, 'isCustom': true}}, {'name': 'view', 'data': {'classic': {'name': 'classic', 'url': '?view\x3dclassic'}, 'flipcard': {'name': 'flipcard', 'url': '?view\x3dflipcard'}, 'magazine': {'name': 'magazine', 'url': '?view\x3dmagazine'}, 'mosaic': {'name': 'mosaic', 'url': '?view\x3dmosaic'}, 'sidebar': {'name': 'sidebar', 'url': '?view\x3dsidebar'}, 'snapshot': {'name': 'snapshot', 'url': '?view\x3dsnapshot'}, 'timeslide': {'name': 'timeslide', 'url': '?view\x3dtimeslide'}, 'isMobile': false, 'title': 'Why X\u2019s UK Revenue Dropped 66% Post-Musk Takeover', 'description': 'Discover why X (formerly Twitter) saw a staggering 66% revenue decline in the UK after Elon Musk\x27s takeover. ', 'featuredImage': 'https://blogger.googleusercontent.com/img/a/AVvXsEgjPkx64iMRcyfNmDN6OmNL0t3VCeIfw6-bCwhot7eNC73kk18Gq_ETu2tOZ6PWfuzmy31kjymY5PPsR7_dcXYkD5jrYsRvWx7tEI0YxXyfKaGYrOsSZEtC2CRb1OFBVT8Aercy2BMV85yH4AQuXgSzkg3An5GFrLn8gieQVMBaxJC38t9VrOt2-lWAyXqT\x3ds16000', 'url': 'https://www.techticia.com/2025/04/why-xs-uk-revenue-dropped-66-post-musk.html?amp\x3d1', 'type': 'item', 'isSingleItem': true, 'isMultipleItems': false, 'isError': false, 'isPage': false, 'isPost': true, 'isHomepage': false, 'isArchive': false, 'isLabelSearch': false, 'postId': 3289689731026152112}}, {'name': 'widgets', 'data': [{'title': 'Techticia.com (Header)', 'type': 'Header', 'sectionId': 'sec_Header_Title', 'id': 'Header01'}, {'title': 'Looking for something?', 'type': 'BlogSearch', 'sectionId': 'sec_Header_Search', 'id': 'BlogSearch01'}, {'title': 'Header Icon', 'type': 'TextList', 'sectionId': 'sec_Header_Icon', 'id': 'TextList01'}, {'title': 'Contributors', 'type': 'Profile', 'sectionId': 'sec_Header_Icon', 'id': 'Profile01'}, {'title': 'Bookmark Posts', 'type': 'LinkList', 'sectionId': 'sec_Header_Icon', 'id': 'LinkList02'}, {'title': 'Translate', 'type': 'LinkList', 'sectionId': 'sec_Header_Icon', 'id': 'LinkList03'}, {'title': 'Navigation Menu (Simple)', 'type': 'PageList', 'sectionId': 'sec_Nav_Widgets_1', 'id': 'PageList01'}, {'title': 'Additional Links', 'type': 'PageList', 'sectionId': 'sec_Nav_Widgets_2', 'id': 'PageList02'}, {'title': 'Social Links', 'type': 'LinkList', 'sectionId': 'sec_Nav_Widgets_2', 'id': 'LinkList04'}, {'title': 'Tabbed Menu', 'type': 'LinkList', 'sectionId': 'sec_Under_Header', 'id': 'LinkList05'}, {'title': 'Labels Description', 'type': 'LinkList', 'sectionId': 'sec_Under_Header', 'id': 'LinkList07'}, {'title': 'Blog Posts', 'type': 'Blog', 'sectionId': 'sec_Main_Widgets', 'id': 'Blog01', 'posts': [{'id': '3289689731026152112', 'title': 'Why X\u2019s UK Revenue Dropped 66% Post-Musk Takeover', 'featuredImage': 'https://blogger.googleusercontent.com/img/a/AVvXsEgjPkx64iMRcyfNmDN6OmNL0t3VCeIfw6-bCwhot7eNC73kk18Gq_ETu2tOZ6PWfuzmy31kjymY5PPsR7_dcXYkD5jrYsRvWx7tEI0YxXyfKaGYrOsSZEtC2CRb1OFBVT8Aercy2BMV85yH4AQuXgSzkg3An5GFrLn8gieQVMBaxJC38t9VrOt2-lWAyXqT\x3ds16000', 'showInlineAds': false}], 'footerBylines': [{'regionName': 'footer1', 'items': [{'name': 'author', 'label': 'Published by'}, {'name': 'timestamp', 'label': 'On'}, {'name': 'comments', 'label': 'Comment'}, {'name': 'icons', 'label': ''}, {'name': 'share', 'label': ''}]}, {'regionName': 'footer2', 'items': [{'name': 'labels', 'label': 'in'}]}, {'regionName': 'footer3', 'items': [{'name': 'location', 'label': 'Location:'}]}], 'allBylineItems': [{'name': 'author', 'label': 'Published by'}, {'name': 'timestamp', 'label': 'On'}, {'name': 'comments', 'label': 'Comment'}, {'name': 'icons', 'label': ''}, {'name': 'share', 'label': ''}, {'name': 'labels', 'label': 'in'}, {'name': 'location', 'label': 'Location:'}]}, {'title': 'Categorized Posts', 'type': 'LinkList', 'sectionId': 'sec_Main_Widgets', 'id': 'LinkList08'}, {'title': 'Table of contents', 'type': 'HTML', 'sectionId': 'sec_Main_Widgets', 'id': 'HTML11'}, {'title': 'Popular Posts', 'type': 'PopularPosts', 'sectionId': 'sec_Side_Widgets', 'id': 'PopularPosts01', 'posts': [{'title': 'Meta Acquired Moltbook, The AI Agent Social Network That Went Viral Because Of Fake Posts', 'id': 6654500029119148899}, {'title': 'Cursor Is Rolling Out A New Kind Of Agentic Coding Tool', 'id': 7009656834434647108}, {'title': 'Bluesky CEO Jay Graber Steps Down', 'id': 2899702473700071516}, {'title': 'Google Gives In To Users\u2019 Complaints Over AI-Powered \u2018Ask Photos\u2019 Search Feature', 'id': 8027651418019958646}, {'title': 'X Taps William Shatner To Give Out Invites To Its Payments Service, X Money', 'id': 8652580112565959673}]}, {'title': 'Categories', 'type': 'Label', 'sectionId': 'sec_Side_Widgets', 'id': 'Label01'}, {'title': 'Take me back', 'type': 'HTML', 'sectionId': 'sec_Error_404', 'id': 'HTML404'}, {'title': 'Organization [BlogTitle]', 'type': 'Image', 'sectionId': 'sec_Footer_Organization', 'id': 'Image21'}, {'title': 'Social Media Links', 'type': 'LinkList', 'sectionId': 'sec_Footer_Organization', 'id': 'LinkList21'}, {'title': 'Product', 'type': 'LinkList', 'sectionId': 'sec_Footer_Widgets', 'id': 'LinkList22'}, {'title': 'Resources', 'type': 'LinkList', 'sectionId': 'sec_Footer_Widgets', 'id': 'LinkList23'}, {'title': 'Support', 'type': 'LinkList', 'sectionId': 'sec_Footer_Widgets', 'id': 'LinkList24'}, {'title': 'Company', 'type': 'LinkList', 'sectionId': 'sec_Footer_Widgets', 'id': 'LinkList25'}, {'title': 'Credit', 'type': 'HTML', 'sectionId': 'sec_Footer_Bottom', 'id': 'HTML21'}, {'title': 'Mobile Menu', 'type': 'TextList', 'sectionId': 'sec_Mobile_Menu', 'id': 'TextList99'}, {'title': 'Labels', 'type': 'Label', 'sectionId': 'sec_Theme_Hidden', 'id': 'Label41'}, {'title': 'Contact Form', 'type': 'ContactForm', 'sectionId': 'sec_Theme_Hidden', 'id': 'ContactForm41'}, {'title': 'Pageviews last month', 'type': 'Stats', 'sectionId': 'sec_Theme_Hidden', 'id': 'Stats41'}, {'title': 'Progressive Web App', 'type': 'LinkList', 'sectionId': 'sec_Addon_Widgets', 'id': 'LinkList62'}, {'title': 'Cookie Consent [NoTitle]', 'type': 'LinkList', 'sectionId': 'sec_Addon_Widgets', 'id': 'LinkList63'}, {'title': 'Image Uploader', 'type': 'Image', 'sectionId': 'sec_Addon_Widgets', 'id': 'Image61'}]}]);
_WidgetManager._RegisterWidget('_HeaderView', new _WidgetInfo('Header01', 'sec_Header_Title', document.getElementById('Header01'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_BlogSearchView', new _WidgetInfo('BlogSearch01', 'sec_Header_Search', document.getElementById('BlogSearch01'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_TextListView', new _WidgetInfo('TextList01', 'sec_Header_Icon', document.getElementById('TextList01'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_ProfileView', new _WidgetInfo('Profile01', 'sec_Header_Icon', document.getElementById('Profile01'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList02', 'sec_Header_Icon', document.getElementById('LinkList02'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList03', 'sec_Header_Icon', document.getElementById('LinkList03'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_PageListView', new _WidgetInfo('PageList01', 'sec_Nav_Widgets_1', document.getElementById('PageList01'), {'title': 'Navigation Menu (Simple)', 'links': [{'isCurrentPage': false, 'href': 'https://www.techticia.com/p/about-us.html?amp\x3d1', 'id': '1036314775770400674', 'title': 'About'}, {'isCurrentPage': false, 'href': 'https://www.techticia.com/p/contact-us.html?amp\x3d1', 'id': '2035303393331076091', 'title': 'Contact'}, {'isCurrentPage': false, 'href': 'https://www.techticia.com/p/privacy-policy.html?amp\x3d1', 'id': '5582660956815145088', 'title': 'Privacy'}, {'isCurrentPage': false, 'href': '#', 'title': 'Disclaimers'}, {'isCurrentPage': false, 'href': '#', 'title': 'Sitemap'}, {'isCurrentPage': false, 'href': 'https://play.google.com/store/apps/details?id\x3dcom.semasocial', 'title': 'Download'}], 'mobile': false, 'showPlaceholder': true, 'hasCurrentPage': false}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_PageListView', new _WidgetInfo('PageList02', 'sec_Nav_Widgets_2', document.getElementById('PageList02'), {'title': 'Additional Links', 'links': [{'isCurrentPage': false, 'href': 'https://www.techticia.com/p/about-us.html?amp\x3d1', 'id': '1036314775770400674', 'title': 'About Us'}, {'isCurrentPage': false, 'href': 'https://www.techticia.com/p/privacy-policy.html?amp\x3d1', 'id': '5582660956815145088', 'title': 'Privacy'}, {'isCurrentPage': false, 'href': '#', 'title': 'Disclaimer'}, {'isCurrentPage': false, 'href': '/p/sitemap.html', 'title': 'Sitemap'}], 'mobile': false, 'showPlaceholder': true, 'hasCurrentPage': false}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList04', 'sec_Nav_Widgets_2', document.getElementById('LinkList04'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList05', 'sec_Under_Header', document.getElementById('LinkList05'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList07', 'sec_Under_Header', document.getElementById('LinkList07'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_BlogView', new _WidgetInfo('Blog01', 'sec_Main_Widgets', document.getElementById('Blog01'), {'cmtInteractionsEnabled': false, 'lightboxEnabled': true, 'lightboxModuleUrl': 'https://www.blogger.com/static/v1/jsbin/1979237047-lbx__en_gb.js', 'lightboxCssUrl': 'https://www.blogger.com/static/v1/v-css/828616780-lightbox_bundle.css'}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList08', 'sec_Main_Widgets', document.getElementById('LinkList08'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML11', 'sec_Main_Widgets', document.getElementById('HTML11'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_PopularPostsView', new _WidgetInfo('PopularPosts01', 'sec_Side_Widgets', document.getElementById('PopularPosts01'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LabelView', new _WidgetInfo('Label01', 'sec_Side_Widgets', document.getElementById('Label01'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML404', 'sec_Error_404', document.getElementById('HTML404'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_ImageView', new _WidgetInfo('Image21', 'sec_Footer_Organization', document.getElementById('Image21'), {'resize': true}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList21', 'sec_Footer_Organization', document.getElementById('LinkList21'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList22', 'sec_Footer_Widgets', document.getElementById('LinkList22'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList23', 'sec_Footer_Widgets', document.getElementById('LinkList23'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList24', 'sec_Footer_Widgets', document.getElementById('LinkList24'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList25', 'sec_Footer_Widgets', document.getElementById('LinkList25'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML21', 'sec_Footer_Bottom', document.getElementById('HTML21'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_TextListView', new _WidgetInfo('TextList99', 'sec_Mobile_Menu', document.getElementById('TextList99'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LabelView', new _WidgetInfo('Label41', 'sec_Theme_Hidden', document.getElementById('Label41'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_ContactFormView', new _WidgetInfo('ContactForm41', 'sec_Theme_Hidden', document.getElementById('ContactForm41'), {'contactFormMessageSendingMsg': 'Sending...', 'contactFormMessageSentMsg': 'Your message has been sent.', 'contactFormMessageNotSentMsg': 'Message could not be sent. Please try again later.', 'contactFormInvalidEmailMsg': 'A valid email address is required.', 'contactFormEmptyMessageMsg': 'Message field cannot be empty.', 'title': 'Contact Form', 'blogId': '6377363962485846023', 'contactFormNameMsg': 'Name', 'contactFormEmailMsg': 'Email', 'contactFormMessageMsg': 'Message', 'contactFormSendMsg': 'Send', 'contactFormToken': 'AOuZoY4OPW44Oj0msM6PKjQDCtIePwP5pw:1773401134410', 'submitUrl': 'https://www.blogger.com/contact-form.do'}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_StatsView', new _WidgetInfo('Stats41', 'sec_Theme_Hidden', document.getElementById('Stats41'), {'title': 'Pageviews last month', 'showGraphicalCounter': false, 'showAnimatedCounter': false, 'showSparkline': true, 'statsUrl': '//www.techticia.com/b/stats?amp\x3d1\x26style\x3dBLACK_TRANSPARENT\x26timeRange\x3dLAST_WEEK\x26token\x3dAPq4FmCIVIbVoXrwcFLswvv22FEZnXtJzz8Ia-gaZEB_rfIUZNkPhQOugKX25aIMvZIm5EPto3eeKktZvvEBnITK86z_nI-Tiw'}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList62', 'sec_Addon_Widgets', document.getElementById('LinkList62'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList63', 'sec_Addon_Widgets', document.getElementById('LinkList63'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_ImageView', new _WidgetInfo('Image61', 'sec_Addon_Widgets', document.getElementById('Image61'), {'resize': false}, 'displayModeFull'));
</script>
</body>