AI

Spotify Unveils Gen AI Ads and New Programmatic Ad Exchange to Revolutionize Digital Advertising

Spotify introduces Gen AI ads and SAX for targeted, real-time advertising to Gen Z.

Matilda

Spotify Unveils Gen AI Ads and New Programmatic Ad Exchange to Revolutionize Digital Advertising

Spotify is taking a giant leap forward in the digital advertising space with the introduction of its Gen AI ads and the Spotify Ad Exchange (SAX). As a marketer and tech enthusiast, I can’t help but see how these changes are poised to transform the way brands connect with consumers, especially the ever-elusive Gen Z audience. Image:Google The key takeaway from Spotify’s recent New York City event is their bold move to integrate Gen AI into advertising. Now, marketers can use AI tools within Spotify Ads Manager to create dynamic scripts and voiceovers for their audio ads. What's particularly exciting is that this feature comes at no extra cost, making it accessible to a broader range of advertisers. Alongside this innovation, Spotify is launching its programmatic ad offering with SAX. This platform enables real-time ad auctions, allowing advertisers to reach Spotify’s logged-in users across its audio, video, and display formats. Early partnerships with Google’s Display & Video 36…

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