Snapchat Unveils Sponsored AI Lenses: A New Era of Immersive Brand Engagement
Snapchat launches Sponsored AI Lenses, letting brands create immersive, AI-powered ad experiences that boost user engagement.
Matilda
Snapchat Unveils Sponsored AI Lenses: A New Era of Immersive Brand Engagement
Snapchat has officially launched a new ad format called Sponsored AI Lenses, and I couldn’t wait to share why this is such a big deal for both brands and users alike. These AI-powered lenses mark a major shift in how advertisers connect with audiences—turning traditional ads into immersive, selfie-driven experiences powered by Snap’s own generative AI. Image:Google What Are Sponsored AI Lenses? Snapchat has long offered Sponsored Lenses, but this new rollout takes things to another level. With Sponsored AI Lenses, brands can now tap into Snap’s proprietary generative AI technology to create customized, interactive scenes that users can place themselves into—just by taking a selfie. When users snap a selfie, the lens technology analyzes facial features and then transforms the user into an AI-generated scene based on a preset pose and prompt. Each lens can generate up to 10 unique experiences, making ad interactions feel more like entertainment than promotion. How This New Format Changes Br…
