Roblox and Google Team Up: A Game-Changer for Advertisers and Creators

Roblox teams up with Google to offer Rewarded Video ads, unlocking new monetization and targeting opportunities for advertisers.

Matilda

Roblox and Google Team Up: A Game-Changer for Advertisers and Creators

Roblox has just announced a game-changing partnership with Google that promises to reshape how advertisers engage with the platform’s vast Gen Z audience. This collaboration brings the power of Google Ad Manager to Roblox, allowing advertisers to tap into immersive ad formats, such as Rewarded Video, to reach millions of engaged young users who spend hours daily on the platform. Image:Google The Power of Rewarded Video Ads on Roblox This new partnership unlocks a range of opportunities for advertisers looking to scale their campaigns on Roblox. Advertisers can now purchase Rewarded Video ads both directly and programmatically, making it easier to run targeted campaigns that connect with the platform's highly active user base. These ads offer users an incentive—such as in-game perks or virtual currency—by watching full-screen video ads of up to 30 seconds, enhancing the overall user experience while driving brand visibility. What’s particularly intriguing about this new ad format is it…

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