OmniRetail Raises $20M to Revolutionize Africa’s B2B E-Commerce
OmniRetail lands $20M Series A to digitize informal retail in Africa with tech, embedded finance, and high-growth potential. Here's what it means.
Matilda
OmniRetail Raises $20M to Revolutionize Africa’s B2B E-Commerce OmniRetail's $20M Series A Funding: What It Means for Africa’s B2B E-Commerce Market Looking for updates on OmniRetail’s recent Series A funding and how it’s transforming Africa’s B2B e-commerce landscape? OmniRetail, a fast-growing player in the African retail tech space, has secured $20 million in Series A equity funding, signaling renewed investor confidence in the region’s informal retail sector. By digitizing operations and integrating embedded finance tools, OmniRetail is addressing major inefficiencies in the fast-moving consumer goods (FMCG) supply chain—especially across Nigeria, Ghana, and Ivory Coast. Image Credits: OmniRetail A Bold Vision Backed by Investors Despite the recent slowdown in venture capital activity across African startup ecosystems—especially outside fintech—OmniRetail has defied the trend. The company, founded by Deepankar Rustagi, has received strong backing from prominent investors including Norfund (its first direct equity deal in an African tech start…
