Instagram Tests New 'Locked Reels' Feature for Exclusive Content and Engagement
Instagram is experimenting with locked reels, allowing creators to engage their audience with secret codes for exclusive content.
Matilda
Instagram Tests New 'Locked Reels' Feature for Exclusive Content and Engagement
Instagram has recently been spotted testing an exciting new feature called "locked reels." This innovative feature allows creators to share exclusive content with their most dedicated followers using secret codes. As someone who's always keeping an eye on social media trends, I believe this feature could be a game-changer for creators and brands looking to boost engagement and connect with their audiences in a more personal way. Image Credits:Silas Stein/picture alliance/ Getty Images What Are Locked Reels on Instagram? Locked reels are a simple yet engaging feature designed to help creators and brands increase interactions on the platform. The concept is straightforward: a reel is locked and can only be unlocked by entering a secret code. This code is accompanied by a hint, which may be something personal or related to the content itself. For example, a creator could lock a reel and include a hint such as “my birthday” or “my dog’s name.” Fans who follow closely are more li…