Instagram Supercharges Search to Rival TikTok and Win Over Gen Z
Instagram is enhancing its content search features to compete with TikTok, aiming to win Gen Z users who rely on social media for search.
Matilda
Instagram Supercharges Search to Rival TikTok and Win Over Gen Z
If you're like me, you've probably noticed that social media is quickly becoming the go-to place for finding answers—especially among Gen Z. As someone deeply invested in how platforms evolve, I’ve been keeping a close eye on how Instagram is reshaping its search functionality to go head-to-head with TikTok, and what that means for both creators and everyday users. Image Credits:Silas Stein/picture alliance / Getty Images Instagram Admits Its Search Function Has Room to Grow Instagram head Adam Mosseri recently shared on the “Build Your Tribe” podcast that the platform's search experience hasn’t lived up to its potential—especially when it comes to content discovery. While it’s easy to find profiles, actually searching for specific types of content is still clunky at best. Mosseri didn’t shy away from the issue. He admitted that Instagram search is "not very good," largely due to a small team working on the feature until now. But change is on the horizon. Meta has o…
