How Netflix is Revolutionizing Search with AI for Better Discovery

Discover how Netflix is using AI-powered search to enhance content discovery and recommendations, driving better user experiences and engagement.
Matilda
How Netflix is Revolutionizing Search with AI for Better Discovery
How Netflix is Using AI-Powered Search to Transform Content Discovery Are you wondering how Netflix plans to improve its search experience? The streaming giant is leveraging AI-powered search to revolutionize how users discover new content. During its first-quarter earnings call, Netflix CEO Greg Peters revealed the company’s focus on "interactive search based on generative technologies." This innovation aims to help subscribers find titles they’ll love while addressing gaps in the current discovery process. With only 1% of traffic driven by its most popular titles, Netflix recognizes the urgent need to refine its recommendation algorithms and provide personalized suggestions that resonate with diverse audiences. Image Credits: AaronP/Bauer-Griffin/GC Images / Getty Images This shift toward AI-driven discovery is not just about enhancing user satisfaction—it’s also a strategic move to increase engagement and maximize viewership for lesser-known shows. For Netflix, improving cont…