How Meta Plans to Restore Facebook’s Cultural Relevance in 2025

Meta is tackling Facebook's declining cultural relevance with bold strategies like revamping the Friends tab and shifting to a "following" model.

Matilda

How Meta Plans to Restore Facebook’s Cultural Relevance in 2025

Why Is Facebook Losing Cultural Relevance? Insights from Meta’s Internal Emails In recent years, many users have wondered, “Why isn’t Facebook as culturally relevant anymore?” or “What is Meta doing to fix Facebook’s decline?” Newly uncovered emails from Meta’s internal communications shed light on these questions. According to documents shared during Meta’s ongoing antitrust trial, executives acknowledge that Facebook’s cultural relevance has been decreasing rapidly. This decline poses significant risks not only to Facebook but also to Meta’s broader ecosystem, which includes Instagram (IG) and WhatsApp (WA). Image Credits: Mateusz Slodkowski/SOPA Images/LightRocket / Getty Images Mark Zuckerberg himself expressed concerns about Facebook’s outdated “friending” structure, stating that it feels out of sync with modern social networking trends. For instance, platforms like Instagram, Twitter, and TikTok prioritize “following” over traditional friendships, creating lighter, more engaging use…

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