How Can You Monetize Custom Bluesky Feeds with Graze?
Are you looking for ways to build and monetize custom feeds on Bluesky? Graze, a cutting-edge startup, is making waves by offering tools that let users create, manage, and monetize personalized Bluesky feeds effortlessly. With $1 million in pre-seed funding from Betaworks, Salesforce Ventures, and other investors, Graze is redefining social media algorithms and ethical advertising. Whether you're a content creator, marketer, or simply someone who values control over their social media experience, Graze provides a seamless way to design and profit from custom feeds tailored to specific interests like gaming, art, politics, and more.
Bluesky’s growing network of nearly 35 million users offers a unique advantage: the ability to curate and pin custom feeds as your primary home feed. However, building these feeds manually can be daunting for non-developers. That’s where Graze steps in, offering intuitive templates and tools to simplify the process. Let’s dive deeper into how Graze is transforming Bluesky feed creation and why it’s becoming a game-changer for creators and advertisers alike.
The Problem with Traditional Social Media Algorithms
On platforms like X (formerly Twitter) or Meta’s Threads, users are often locked into algorithmic feeds that prioritize engagement over relevance. This lack of control frustrates both users and creators who want more say in their online experiences. Bluesky flips this model on its head by enabling anyone to create and follow custom feeds. But even within this innovative ecosystem, managing feeds—especially for those without technical expertise—can still pose challenges.
Graze addresses this gap by providing an easy-to-use interface for designing custom feeds. Its tools allow creators to define moderation rules, filters, sorting orders, and even the social graph a feed includes. Today, Graze powers 4,500 Bluesky feeds created by around 3,000 users, including popular options like News feed, Booksky feed, and niche topic-based communities. Beyond Bluesky, Graze also supports feeds in apps like Skylight, Spark, and Flashes, all built on the AT Protocol (ATProto).
Monetizing Bluesky Feeds Ethically
One of the most exciting developments from Graze is its approach to monetizing custom feeds through advertising. Unlike traditional ad tech systems used by Facebook or X, which rely heavily on user data for targeting, Graze introduces a transparent, creator-first model. Advertisers select specific feeds based on topics, giving them insight into the demographics they’ll reach. Feed operators retain full editorial control over which ads appear, how frequently, and at what cost.
This system benefits everyone involved. For advertisers, it ensures their content appears in relevant contexts without relying on invasive data practices. For users, it offers an opt-out mechanism via sponsored hashtag blocking. And for feed operators, it creates a sustainable revenue stream while incentivizing responsible ad placement.
As Devin Gaffney, Graze’s co-founder and CTO, explains, “In traditional advertising environments, advertisers have little control over where their ads are seen or how they’re rendered. We’re flipping that script by putting power back into the hands of creators and audiences.”
Currently, 200 Graze-powered feeds are running ads at a rate of approximately $1 per 1,000 impressions. Graze takes a 30% cut of ad revenue, covering hosting, payment processing, and software maintenance—even for non-monetized feeds. Looking ahead, the team plans to explore ethical revenue-sharing models with Bluesky and other ATProto-based apps.
Why Graze Represents the Future of Social Media Advertising
Graze isn’t just another tool; it’s a step toward a more ethical and user-centric social media landscape. By prioritizing transparency, control, and sustainability, Graze aligns with growing consumer demands for privacy-focused and meaningful digital interactions. As Bluesky continues to scale, so too will opportunities for creators and advertisers using Graze.
Peat Bakke, Graze’s co-founder and CEO, emphasizes the importance of discovery and learning during this early stage. “We already have revenue,” he says, “but our focus is on making this a great experience for everyone and building relationships in the space.”
With a small yet dedicated team—including Andrew Lisowski, who spearheaded front-end development—Graze is poised to grow alongside Bluesky’s expanding community. Backed by influential investors and driven by a mission to empower creators, Graze is setting a new standard for social media innovation.
Join the Graze Movement
If you’re passionate about creating engaging content, exploring ethical advertising models, or simply taking control of your social media experience, Graze is worth exploring. Its combination of intuitive tools, transparent monetization, and commitment to user empowerment makes it a standout solution in today’s crowded digital landscape.
Ready to dive in? Start building your custom Bluesky feed with Graze today and discover the potential of ethical, creator-driven social media.
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