China Bans "Autonomous Driving" in Car Ads: What It Means for Automakers
China has banned terms like "autonomous driving" in car ads, the impact on automakers, and how this affects advanced driver-assistance systems (ADAS).
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China Bans "Autonomous Driving" in Car Ads: What It Means for Automakers Why Is China Banning “Autonomous Driving” in Car Ads? If you’ve been wondering why automakers selling cars in China can no longer use terms like “autonomous driving,” “self-driving,” or “smart driving” in advertisements, the answer lies in growing safety concerns and regulatory crackdowns. China’s government is taking a firm stance on how advanced driver-assistance systems (ADAS) are marketed to prevent misleading claims that could endanger drivers. Reuters reports that this decision comes after a series of high-profile incidents involving ADAS, including fatal crashes. For instance, last month, a Xiaomi Su7 sedan caught fire after colliding with a pole moments after the driver took over from the vehicle’s ADAS system. This ban reflects China’s commitment to ensuring consumer safety while regulating the fast-evolving automotive technology landscape. Image Credits: VCG/VCG / Getty Images New Rules for Automakers: Testing and Approval Requirements Under the updated regulations, automakers mu…
