BeReal Rolls Out Ads in the U.S. After €500M Acquisition by Voodoo: A New Chapter for the Gen Z-Focused App
BeReal introduces ads in the U.S. after its €500M sale to Voodoo. I break down what this means for users, brands, and the app’s future.
Matilda
BeReal Rolls Out Ads in the U.S. After €500M Acquisition by Voodoo: A New Chapter for the Gen Z-Focused App
It’s official — BeReal is finally entering its monetization era. As someone who’s watched the app go from a Gen Z sensation to a quieter but loyal community, I couldn’t help but dive into what this new ad rollout means for users, advertisers, and BeReal itself. Image Credits:NurPhoto / Contributor / Getty Images Turning a profit as a social media app isn’t easy unless you’re charging subscriptions or pushing ads. That’s the reality. After being acquired by French mobile publishing giant Voodoo for €500 million, BeReal is now introducing advertisements across the U.S. market. And honestly, it’s a move I expected. Social platforms don’t run on vibes alone — they need revenue to survive. What Kind of Ads Are Coming to BeReal? BeReal isn’t reinventing the ad wheel here, but it is staying true to its format. Brands will be able to launch: In-feed ads styled exactly like regular dual-camera posts Full-day brand takeovers for broader exposure Before the full-scale launch, BeReal ran test campaigns w…
