Amazon Prime Day 2025 is almost here, bringing a wave of discounts and exciting deals for online shoppers. Set to return in July, the much-anticipated event offers exclusive deals on Amazon products, electronics, fashion, and more. As the annual sale approaches, many are wondering: Will tariffs impact Prime Day deals? Can shoppers expect the same incredible discounts as previous years? Keep reading to find out how the tariffs might affect prices, which categories will be featured, and what new offerings Amazon has in store for this year’s event. Get ready for Amazon Prime Day 2025! Discover the latest deals, tariff impact, and new features, including luxury goods and global expansion.
Will Tariffs Affect Amazon Prime Day Deals in 2025?
The looming threat of tariffs could potentially raise the cost of goods for Prime Day shoppers. In 2025, some Amazon sellers are already pulling back from offering discounts, citing the increased cost of imported goods. The White House has also weighed in on the matter, criticizing Amazon's move to display tariff-related costs next to product prices. Amazon, however, has clarified that it will only consider displaying these costs in its low-cost Amazon Haul store—not on its main website.
Despite these concerns, Amazon remains confident that Prime Day will proceed as scheduled, with significant deals available across multiple categories. While tariffs could result in some price hikes, shoppers can still expect discounts on a wide range of items, from electronics and beauty products to apparel and kitchen gadgets.
What New Features and Deals Will Prime Day 2025 Offer?
Prime Day 2025 is shaping up to be more exciting than ever. This year, Amazon plans to offer exclusive deals across over 35 categories, including popular options like electronics, home goods, beauty products, and fashion. Prime Day shoppers will also get access to “socially trending items” and “creator favorites,” showcasing products that are currently popular across social media platforms.
One of the biggest changes for Prime Day this year is Amazon’s expansion into global markets. For the first time, Prime Day will include Ireland, and it will return to markets such as Australia, Brazil, Canada, France, India, Japan, Saudi Arabia, and the U.K., among others. This international expansion promises a broader range of deals and more opportunities for global shoppers to participate in the sale.
Amazon Prime Day: A Boost for Small Businesses
Beyond offering discounts, Amazon Prime Day also serves as a vital sales event for small and medium-sized businesses. Last year, these businesses accounted for over 60% of the total sales on Amazon, selling more than 200 million items during the event. With new product categories and more global reach, Amazon Prime Day will provide small businesses with another opportunity to boost their visibility and sales.
Amazon’s New Luxury Goods Selection
In addition to Prime Day, Amazon has recently launched a new luxury goods selection in partnership with Saks. Curated specifically for high-end shoppers, the collection features top brands like Dolce & Gabbana, Balmain, and Stella McCartney. This new offering is available through Amazon’s Luxury Stores section and will provide U.S. customers with access to exclusive luxury products via Amazon’s website and mobile app.
Prime Day 2025: What Shoppers Can Expect
Whether you’re hunting for the latest tech gadgets, looking to upgrade your wardrobe, or searching for exclusive luxury items, Amazon Prime Day 2025 is set to deliver a variety of deals. While tariffs may impact pricing to some extent, the event promises to be a massive opportunity for shoppers worldwide. Be sure to mark your calendars for July and get ready for a Prime Day like no other.
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