Willow Acquires Elvie: The Future of Femtech and Women’s Health Innovation

Willow Acquires Elvie: The Future of Femtech and Women’s Health Innovation

The femtech industry has seen massive growth over the past decade, with startups dedicated to women’s health pulling in over $5 billion in funding. However, competition is fierce, and as the market tightens, consolidation is becoming a necessary strategy. In a major industry shakeup, wearable breast pump innovator Willow has acquired the assets of UK-based Elvie, a pioneering women’s health company that recently entered administration.  Image:Google  Willow, a San Francisco-based company known for its hands-free, wearable breast pumps, has been in discussions with Elvie for some time. The acquisition became inevitable as Elvie reached the end of its financial runway. While the exact terms of the deal remain undisclosed, Willow is set to take over Elvie’s existing business, including its product lines and part of its workforce. Elvie made its mark in femtech with a smart Kegel trainer before expanding into breast pumps and other postpartum products. Despite securing over $186 million in i…