TikTok Rolls Out Amber Alerts in For You Feed to Aid Missing Children Searches

TikTok adds Amber Alerts to For You feeds, aiding searches for missing children.
Matilda
TikTok Rolls Out Amber Alerts in For You Feed to Aid Missing Children Searches
TikTok is partnering with the National Center for Missing & Exploited Children (NCMEC) to bring real-time Amber Alerts directly to users’ For You feeds in the United States, the company announced on Thursday. Image:Patrick T. Fallon/AFP / Getty Images With this new feature, if an Amber Alert is activated by law enforcement and you are in the designated search area, the alert will now appear in your For You feed. A spokesperson for the company said that TikTok identifies whether users are within a specific search through their device’s IP address. The alert will include key details that are available in standard Amber Alerts, such as the child’s photo, description, last known location, and any other critical information that could aid in the search. TikTok says the nationwide launch of Amber Alerts follows a pilot in Texas, where Amber Alerts on TikTok were viewed over 20 million times, and led to 2.5 million visits to NCMEC’s website between August and December 2024. The company says i…